Lorenzo Costa didn’t wait for permission to build a new kind of agency. He just started.

At 25, he’s already the CEO of Link Creative, a Chicago-based shop that's turning legacy brands into digital natives. In this episode, we talk about building in-house intentionally, why your own brand should be your best client, and how DJing laid the groundwork for agency leadership. It’s a crash course in content-led growth, Gen Z hustle, and rejecting the traditional agency blueprint. For anyone looking to just go for it, this one’s for you.

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