The world of personal financial management is undergoing a change. Stand alone applications are incorporating more banking functionality, getting into money movement and not just advice to have a bigger impact. Banks and financial institutions are being more thoughtful about launching their own tools to help their customers.

That’s where Sensibill comes in. It works with firms like JPMorgan Chase to much smaller institutions to help their customers make sense of their finances. Using SKU-level data, Sensibill is also helping the institutions themselves understand their customers better. The firm just launched the Sensibill Platform.

Sensibill CEO and co-founder Corey Gross is my guest today on the podcast.