When wool processing suddenly moved overseas, Jeanne Carver and her family were left without a market for their products. Through determination and creativity, she turned a setback into a regenerative success story. They pivoted their business to a local/regional model, selling lamb to restaurants and developing an artisan-based apparel and yarn business––and eventually selling to international clothing brands. Now Carver runs Shaniko Wool Company, which comprises multiple ranches across the Western US and produces in accordance with the Responsible Wool Standard. Because of its regenerative practices, Shaniko is generating income as part of the growing market for ecosystem services and sequestered carbon.