WebmasterRadio.fm

Discussing The New Paradigm of Pervasive Connectivity and how it impacts our lives and society as Rudina Seseri welcomes Dr. Brad Berens with Big Digital Idea Consulting and USC Annenberg Center for the Digital Future. 

A trusted ear and adviser to senior executives and entrepreneurs, Brad Berens has enjoyed a wide-ranging career with powerful storytelling as an organizing theme. From his long tenure as the Global Chief Content Officer at dmg events, research and strategy work with the USC Annenberg Center for the Digital Future, editorial and marketing work at iMedia and EarthLink, mentoring of startups (including at the Portland Incubator Experiment and the Nike+ Accelerator), and going back to his time as a Hollywood story analyst and award-winning teacher of Shakespeare and writing at U.C. Berkeley, Brad moves gracefully from the digital world to the “real” world and back again.

Jim and Dave interview patent guru Bill Slawski from SEO By The Sea on a recently granted patent on reasonable searchers. They discuss the significant impact on link calculations this patent introduces as well as what webmasters need to know to maximize the impact on their energies.

Plus, Jim and Dave also discuss :

Getty Images EU Lawsuit against GoogleFTC Anti-Trust investigation against GoogleThe announcement that Webmaster Radio has re-branded as Cranberry Radio

John and Ross introduce what is the first episode of SEO 101 at its new home on Cranberry.FM. The rest of the show digs into some of the reasons Google suspends local listings, changes to accelerated mobile pages (AMP), the new keyword tool called AnswerThePublic.com, and more.

Apartment Renting Made Easier is the subject as Bennet speaks with Entrepreneurial, high tech, media executive Raj Chauhan, the CRO at HomeMe.

Founded in Los Angeles in 2015 and launched in 2016 by veterans of the tech and real estate industries, HomeMe is a newer, faster way to rent an apartment. Designed to streamline the daunting rental application process, our pre-approval system makes renting an apartment refreshingly easy for both renters and managers, saving time and money by pre-approving renters.

Virginia Nussey and Kristi Kellogg are joined by special guest Michael Brito. Brito, author and Head of U.S. Digital Marketing for LEWIS Global Communications, is on a mission to help brands and businesses reach their target audiences with precision with the right stories in the right channels at the right time. One way he accomplishes that is through employee brand advocacy. When employees themselves are brand advocates, the brand is seen in a more trustworthy light. Listen in to this interview with Brito to find out how to empower your employees to become brand advocates.

Frank Watson and Chris Boggs discuss: 

How Bloggers Can Fix a Manual Penalty Caused by Compensated Content & Reviews

Should You 301 Redirect Old Product Pages to Existing Category Pages on Sites?

6 Key Areas of a Comprehensive Website Audit

How local search and discovery apps will generate $12.2 billion in revenue annually in 2020, up from an estimated $3.4 billion in 2016 

Image compression as a tactic given mobile and page speed considerations

What are featured snippets and how do you get them?

Testing how Google Will Rank Keywords in Image Title Attribute Tag

Anne and Gillian talk about customer focus as a critical element to growth. Understanding your customers’ journeys to adopting your product is a key element of customer focus. They examine the latest thinking on what a real and customer-centric growth strategy needs to be, and how to use human behavior science to get at what your potential customers really need. Customer retention is the real sign of product value, says Remind’s Meenal Balar, and a disappointing experience can make them nearly impossible to get back.

As Much as Things Have Changed, Content Is Still King - Our Strategy for Easily Creating It! James Martell discusses this time-tested theory.  

One of the biggest advantages affiliates have over established brands, and one of the greatest opportunities to add value, is the ability to be agile and act quickly with content marketing.

While brands spend months approving their content strategy and holding fruitless meetings, affiliates can be creating content of such a high standard, that competitors simply won’t have the resources to compete with, and Google would be foolish not to drive traffic to.

For additional information,  you can learn more from AB #276,  where James chats with Jonathan Goodman, founder and president of Halyard Consulting, about how you can quickly and easily come up with new and quality sources of content to achieve online success.

Google Makes Ad Updates Affecting Local Search as Google makes 2 ad updates that will affect local search marketers. Ads now appear in Local Finder results, plus ads display differently in Google Maps.

Plus, Jim and Dave also discuss :

75% of Site Owners Cleaned Up Hacked Sites After Google NotificationSatisfaction A Future Ranking Signal In Google Search Results?Google Penguin Update! Stahp Already!U.S. Supreme Court Refuses to Hear Google Book Scanning CaseGoogle Displaying A Featured Snippet From User Generated Comments

Finally, Email Marketing Platform Adestra Nabs Google Exec Matt McGowan As President as McGowan, head of strategy for Google’s America’s ad agency business, has jumped to UK-based email automation platform Adestra, where he will serve as president, effective immediately.