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Bruce Clay, Duane Forrester, Robert Ramirez, Virginia Nussey and Kristi Kellogg talk about the hottest SEO topics, including RankBrain, Penguin, AMP (accelerated mobile pages) and where they think SEO is headed in a revealing roundtable discussion. When it comes to AMP, they have the latest news and will discuss exclusive statements made by Google this month on how businesses in all verticals should be thinking about AMP. This is one episode of SEM Synergy you definitely don’t want to miss!

As usual, theres a lot to talk about when it comes to Google changes. On the organic side, Google recently expanded the Help page on Google My Business local ranking advice. Bruce Clay, Robert Ramirez, Virginia Nussey and Kristi Kellogg tackle that and other search engine news, including the removal of location filters in search results. In the second half of the show, PPC expert David Szetela talks about how PPC has changed since Google removed right-side ads. He also reveals the biggest challenge of PPC: client expectation setting. He explains how to predict what data clients need to understand to stay confident in a project. He also discusses the different certifications available and the value of becoming certified in multiple paid advertising areas.

On this week's episode of LifeTips, Byron chats with key-note speaker, and top-ranked CEO executive coach, John Mattone, about his book, Cultural Transformations, co-authored by Nick Vaidya. The book features interviews with fourteen CEOs of companies including The North Face, and the American Marketing Association, and details how leadership can impact a company's culture.