Website Design Made Simple: Website Design, Strategy & Conversion Tips for Small Business Owners

Website Design Made Simple: Website Design, Strategy & Conversion Tips for Small Business Owners

By JennyB | Website DesignerBusinessEntrepreneurshipMarketing
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Website Design Made Simple: Website Design, Strategy & Conversion Tips for Small Business Owners episodes

  • Which Website Builder Wins For Small Business — Wix or WordPress? [Ep 079]

    In this episode, we continue our website platform comparison series by diving into the Wix platform with Alethea from Inspired Website Design. Alethea shares her journey from WordPress to Wix, what makes Wix unique, and clears up some common misconceptions. 

    If you're deciding between Wix, WordPress, or Squarespace, this conversation will give you valuable insights!

    YOU WILL LEARN:

    • What makes Wix a user-friendly option for small and medium businesses.  
    • How Wix handles mobile responsiveness and customization.  
    • The features Wix offers for SEO and why it’s comparable to other platforms.  
    • Why choosing the right designer might be more important than the platform itself.  
    • What misconceptions exist about Wix and whether it’s suitable for larger businesses.  
    • A unique Wix feature that makes website updates less stressful.  


    👉 For full show notes and resources mentioned in today's episode, head to https://jennyb-designs.com/pod-notes

    🎙️EPISODE MENTIONS AND LINKS

    Alethea — Inspired Website Design

    Ready to create your money making website? Book your complimentary call and let’s chat about how I can best support you. 👉 https://jennyb-designs.com/contact


    -------------—
    CONNECT AND WORK WITH JENNY

    📓 Get my "Website Design Made Simple" Newsletter — One weekly email with actionable website strategies. That’s it.

    🔍 Grab the FREE Homepage Clarity Check Bot

    📌 Book your coaching call with JennyB

    🖥️ Visit JennyB-Designs.com

    ✉️ Email: [email protected]

    Ready to level up your business? Check out my favorite website and business resources (some of which are affiliate links) 

    📱 Say hi on Instagram: @thejennybdesigns

    😍 Loving the show? Please subscribe, rate and review the podcast on your favorite listening app.

    25 min
  • WordPress or Squarespace — Which Website Platform Works Best for Your Small Business [Ep 078]

    In this episode, I'm chatting with Chantelle Davis-Gray, a Squarespace expert, about the ongoing debate between Squarespace and WordPress. We're diving deep into which platform might be the right fit for your business and breaking down the real differences that actually matter for your website's success.

    YOU WILL LEARN:

    • The types of businesses best suited for Squarespace and WordPress.
    • How user-friendly each platform is for beginners.
    • Updates on mobile responsiveness for Squarespace.
    • The customization options available with and without coding.
    • SEO capabilities on both platforms, addressing common misconceptions.
    • Costs associated with hosting and additional features.
    • Transitioning between platforms: what to expect and how to manage it.
    • Platform-specific strengths and cool features that can enhance your website design.

    🎙️EPISODE MENTIONS AND LINKS

    Chantelle — chantelledavisgray.com


    👉 For full show notes and resources mentioned in today's episode, head to [jennyb-designs.com/pod-notes](https://jennyb-designs.com/pod-notes)


    Ready to create your money making website? [Book your complimentary call and let’s chat about how I can best support you.](https://jennyb-designs.com/contact/)

    -------------—
    CONNECT AND WORK WITH JENNY

    📓 Get my "Website Design Made Simple" Newsletter — One weekly email with actionable website strategies. That’s it.

    🔍 Grab the FREE Homepage Clarity Check Bot

    📌 Book your coaching call with JennyB

    🖥️ Visit JennyB-Designs.com

    ✉️ Email: [email protected]

    Ready to level up your business? Check out my favorite website and business resources (some of which are affiliate links) 

    📱 Say hi on Instagram: @thejennybdesigns

    😍 Loving the show? Please subscribe, rate and review the podcast on your favorite listening app.

    36 min
  • 10 Website FAQs That Help Small Businesses Convert More Clients [Ep 077]

    Let's tackle the most frequently asked questions I get when it comes to website design. I'll share practical steps to help small business owners optimize their online presence and guide you through key website decisions that often cause confusion.

    YOU WILL LEARN:

    • If you should list your prices on your website and why transparency matters.
    • How often you need to update your website and what to prioritize.
    • The pros and cons of having a blog for your service-based business.
    • Whether to use website forms or direct contact information for better conversions.
    • How to manage your own website maintenance or choose to hire help.
    • Ways to assess whether your website is effectively converting visitors into customers.


    👉 For full show notes and resources mentioned in today's episode, head to jennyb-designs.com/pod-notes

    Ready to create your money making website? Book your complimentary call and let’s chat about how I can best support you.


    -------------—
    CONNECT AND WORK WITH JENNY

    📓 Get my "Website Design Made Simple" Newsletter — One weekly email with actionable website strategies. That’s it.

    🔍 Grab the FREE Homepage Clarity Check Bot

    📌 Book your coaching call with JennyB

    🖥️ Visit JennyB-Designs.com

    ✉️ Email: [email protected]

    Ready to level up your business? Check out my favorite website and business resources (some of which are affiliate links) 

    📱 Say hi on Instagram: @thejennybdesigns

    😍 Loving the show? Please subscribe, rate and review the podcast on your favorite listening app.

    24 min
  • Your Website is a Content Goldmine You're Not Using [Ep 076]

    Let's explore how to turn your website into a resource for generating content that can be repurposed for social media, email sequences, and more. Learn how to make your website work harder for you without having to create new content from scratch.

    YOU WILL LEARN:

    • How to transform your homepage hero section into social media bios and posts.
    • Ways to use service page descriptions for social media and blog posts.
    • How to turn elements from your about page into engaging social media posts and email series.
    • Methods to leverage testimonials and case studies for creating graphics and transformational content.
    • Steps to train AI using your existing website content to maintain your brand voice.
    • How to set up a content repurposing system with a calendar to streamline your workflow. 


    Listen to get practical steps on getting the most mileage out of your website content and keeping your messaging consistent across all channels.

    👉 For full show notes and resources mentioned in today's episode, head to jennyb-designs.com/pod-notes


    Ready to create your money making website? Book your complimentary call and let’s chat about how I can best support you.


    -------------—
    CONNECT AND WORK WITH JENNY

    📓 Get my "Website Design Made Simple" Newsletter — One weekly email with actionable website strategies. That’s it.

    🔍 Grab the FREE Homepage Clarity Check Bot

    📌 Book your coaching call with JennyB

    🖥️ Visit JennyB-Designs.com

    ✉️ Email: [email protected]

    Ready to level up your business? Check out my favorite website and business resources (some of which are affiliate links) 

    📱 Say hi on Instagram: @thejennybdesigns

    😍 Loving the show? Please subscribe, rate and review the podcast on your favorite listening app.

    23 min
  • Create a Website Experience Clients Love [Ep 075]

    In this episode, we explore the steps to create a seamless client journey on your website, from the first visit all the way to onboarding. The goal is to eliminate friction points that could lead potential clients away, turning your website into a 24/7 team member that guides them smoothly through the process.

    YOU WILL LEARN:

    • How to make a strong first impression on your homepage.
    • The importance of clear calls to action and minimizing clicks for potential clients.
    • Tips on designing effective inquiry forms and setting response expectations.
    • The benefits of using schedulers and "thank you" pages in the client journey.
    • How to engage potential clients between inquiries and consultations by using informative website pages.
    • Strategies for effective proposal delivery and integrating CRM systems.
    • Ways to enhance the onboarding experience with welcome pages on your website.


    Improve your website's client journey with these actionable insights and make the process clear and enjoyable for both you and your clients.

    👉 For full show notes and resources mentioned in today's episode, head to jennyb-designs.com/pod-notes

    🎙️EPISODE MENTIONS AND LINKS

    Getting Clear On Your Website’s Customer Journey And Offers To Turn Visitors Into Clients [Ep 060]

    Everything You Need To Know About The Back-End Systems To Power Your Website [Ep 002]



    Ready to create your money making website? Book your complimentary call and let’s chat about how I can best support you.


    -------------—
    CONNECT AND WORK WITH JENNY

    📓 Get my "Website Design Made Simple" Newsletter — One weekly email with actionable website strategies. That’s it.

    🔍 Grab the FREE Homepage Clarity Check Bot

    📌 Book your coaching call with JennyB

    🖥️ Visit JennyB-Designs.com

    ✉️ Email: [email protected]

    Ready to level up your business? Check out my favorite website and business resources (some of which are affiliate links) 

    📱 Say hi on Instagram: @thejennybdesigns

    😍 Loving the show? Please subscribe, rate and review the podcast on your favorite listening app.

    19 min
  • 5 Website Gaps That Are Silently Killing Your Sales [Ep 074]

    In this episode, we explore why website visitors disappear without taking action and how you can fix this. Learn how to turn website visits into real sales by addressing key gaps.

    YOU WILL LEARN:

    • Why a high number of visitors doesn’t matter if they aren't buying or contacting you.
    • How traditional contact forms can push potential clients away.
    • The importance of answering questions clearly on your site, including pricing.
    • Why it's essential to guide visitors through your site with a clear client journey.
    • How a poor mobile experience can cost you sales and what to do about it.

    By addressing these issues, you can make simple changes to increase your website's effectiveness and profit potential.

    👉 For full show notes and resources mentioned in today's episode, head to jennyb-designs.com/pod-notes

    🎙️EPISODE MENTIONS AND LINKS

    Getting Clear On Your Website’s Customer Journey And Offers To Turn Visitors Into Clients [Ep 060]

    Why You Shouldn’t Use Forms On Your Website (If You Want More Website Conversions) [Ep 049]

    Ready to create your money making website? Book your complimentary call and let’s chat about how I can best support you.

    -------------—
    CONNECT AND WORK WITH JENNY

    📓 Get my "Website Design Made Simple" Newsletter — One weekly email with actionable website strategies. That’s it.

    🔍 Grab the FREE Homepage Clarity Check Bot

    📌 Book your coaching call with JennyB

    🖥️ Visit JennyB-Designs.com

    ✉️ Email: [email protected]

    Ready to level up your business? Check out my favorite website and business resources (some of which are affiliate links) 

    📱 Say hi on Instagram: @thejennybdesigns

    😍 Loving the show? Please subscribe, rate and review the podcast on your favorite listening app.

    18 min
  • How To Structure Your Website When You Offer Multiple Services (Website Audit) [Ep 073]

    ✨ Sign up for a free Website Audit Session at: https://jennyb-designs.com/website-audit-session

    In this website audit with Jill Stoddard, a speaker, author, podcaster, psychologist, and coach we focus on optimizing her personal brand's website to streamline the user experience, ensuring visitors easily understand how she can help them through her various services and resources. 

    YOU WILL LEARN:

    • How to create a clear and effective website navigation menu.
    • The importance of a strong headline and subheadline on your homepage.
    • Strategies for integrating multiple services on a personal brand website.
    • Tips for improving user experience and guiding visitors to take specific actions.


    👉 For full show notes and resources mentioned in today's episode, head to jennyb-designs.com/pod-notes

    🎙️EPISODE MENTIONS AND LINKS

    https://jillstoddard.com/

    Ready to create your money making website? Book your complimentary call and let’s chat about how I can best support you.


    -------------—
    CONNECT AND WORK WITH JENNY

    📓 Get my "Website Design Made Simple" Newsletter — One weekly email with actionable website strategies. That’s it.

    🔍 Grab the FREE Homepage Clarity Check Bot

    📌 Book your coaching call with JennyB

    🖥️ Visit JennyB-Designs.com

    ✉️ Email: [email protected]

    Ready to level up your business? Check out my favorite website and business resources (some of which are affiliate links) 

    📱 Say hi on Instagram: @thejennybdesigns

    😍 Loving the show? Please subscribe, rate and review the podcast on your favorite listening app.

    27 min
  • 6 Website Things You Need to Own For Your Business [Ep 072]

    Let's explore the importance of owning your digital assets as a small business owner. It's easy to overlook these elements, but they form the backbone of your online presence. We discuss the six essential "things" you should have control over to protect your business and ensure smooth operations.

    YOU WILL LEARN:

    • Why owning your domain name is essential and how to keep it secure.
    • The importance of having control over your website hosting.
    • Why you need full access to your website, not just limited permissions.
    • How to manage your business email accounts and why they differ from personal ones.
    • The role of social media profiles in your digital strategy and how to maintain ownership.
    • What your visual identity includes and how to ensure you own your brand assets.


    👉 For full show notes and resources mentioned in today's episode, head to jennyb-designs.com/pod-notes


    Ready to create your money making website? Book your complimentary call and let’s chat about how I can best support you.


    -------------—
    CONNECT AND WORK WITH JENNY

    📓 Get my "Website Design Made Simple" Newsletter — One weekly email with actionable website strategies. That’s it.

    🔍 Grab the FREE Homepage Clarity Check Bot

    📌 Book your coaching call with JennyB

    🖥️ Visit JennyB-Designs.com

    ✉️ Email: [email protected]

    Ready to level up your business? Check out my favorite website and business resources (some of which are affiliate links) 

    📱 Say hi on Instagram: @thejennybdesigns

    😍 Loving the show? Please subscribe, rate and review the podcast on your favorite listening app.

    16 min
  • Stop Wasting Time on These 7 Website "Must-Haves" That Nobody Actually Uses [Ep 071]

    Learn why some popular elements might not be helping your business and offers simpler, more effective alternatives.

    YOU WILL LEARN:

    • Why sliders and carousels can be distracting and what to use instead.
    • How complex navigation menus can overwhelm visitors and simpler solutions.
    • The impact of using stock photos or too many blog categories.
    • Why long contact forms might be scaring away potential clients.
    • The role of social media icons on your website and their strategic placement.
    • How to create an irresistible freebie with purpose, not just for the sake of it.


    👉 For full show notes and resources mentioned in today's episode, head to jennyb-designs.com/pod-notes

    🎙️EPISODE MENTIONS AND LINKS

    Getting Clear On Your Website’s Customer Journey And Offers To Turn Visitors Into Clients [Ep 060]

    Why You Shouldn’t Use Forms On Your Website (If You Want More Website Conversions) [Ep 049]

    Ready to create your money making website? Book your complimentary call and let’s chat about how I can best support you.

    -------------—
    CONNECT AND WORK WITH JENNY

    📓 Get my "Website Design Made Simple" Newsletter — One weekly email with actionable website strategies. That’s it.

    🔍 Grab the FREE Homepage Clarity Check Bot

    📌 Book your coaching call with JennyB

    🖥️ Visit JennyB-Designs.com

    ✉️ Email: [email protected]

    Ready to level up your business? Check out my favorite website and business resources (some of which are affiliate links) 

    📱 Say hi on Instagram: @thejennybdesigns

    😍 Loving the show? Please subscribe, rate and review the podcast on your favorite listening app.

    19 min
  • Website Navigation Words That Make Sense And Make Money (Website Audit) [Ep 070]

    ✨ Sign up for a free Website Audit Session at: https://jennyb-designs.com/website-audit-session

    In this website audit we discuss strategies for making websites more effective in attracting clients and serving their needs.

    YOU WILL LEARN:

    • How to simplify website navigation for easy user access.
    • Techniques for creating a clear and compelling landing page message.
    • Ways to strategically use calls-to-action to increase engagement.
    • Tips for integrating keywords and improving SEO on your site.
    • The importance of Google Business profiles and how to optimize them.


    👉 For full show notes and resources mentioned in today's episode, head to jennyb-designs.com/pod-notes

    🎙️EPISODE MENTIONS AND LINKS

    Stargazer Creative

    Ready to create your money making website? Book your complimentary call and let’s chat about how I can best support you.


    -------------—
    CONNECT AND WORK WITH JENNY

    📓 Get my "Website Design Made Simple" Newsletter — One weekly email with actionable website strategies. That’s it.

    🔍 Grab the FREE Homepage Clarity Check Bot

    📌 Book your coaching call with JennyB

    🖥️ Visit JennyB-Designs.com

    ✉️ Email: [email protected]

    Ready to level up your business? Check out my favorite website and business resources (some of which are affiliate links) 

    📱 Say hi on Instagram: @thejennybdesigns

    😍 Loving the show? Please subscribe, rate and review the podcast on your favorite listening app.

    26 min

About Website Design Made Simple: Website Design, Strategy & Conversion Tips for Small Business Owners

From the publisher's feed

JennyB is a website designer who helps small business owners create websites that feel clear, attract the right clients, and support their business goals. This show delivers practical website…

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