Trade Mastermind: Trade Secrets Podcast

Website Wins, Quote Closes & SOPs That Free You

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In this no-fluff episode of Coffee with Crockett, host Matt Crockett and trade bosses Sam, Tom, and Joe rip open the playbook for scaling without burning out. They break down:

  • Lead-gen websites on a budget – skip the £1k landing page trap, go WordPress + SEO-optimized for under £350/mo with ongoing tweaks.
  • Pro email that doesn’t choke – ditch bandwidth-limited hosts for Google Workspace (£10/user/mo) with unlimited storage + Drive.
  • Quote presentation that flips “too expensive” into “hell yes” – Tom shares how he turned a £20k rival quote into a £35k win by walking the client through spec differences in-person.
  • Hiring & delegating without chaos – from workshop lead carpenter to admin VA (yes, even your wife can be the MVP), plus shadow-handover tricks.
  • SOPs in 20 minutes – grab a Google template, list objective → responsibilities → steps → revisions. Start with sales & onboarding; back-burner the subbies who already “get it.”
  • AI & automation reality check – Sintra, Zapier, SketchUp cut-lists… what actually saves hours vs. what’s overkill for 1 lead/week.

    • ☕ Grab your brew, hit play, and steal the systems that let owners quote more, build less, and still bank bigger.

    ...more
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    Trade Mastermind: Trade Secrets PodcastBy Trade Mastermind

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