As the first tru episode of our podcast, we wanted to dive into one of the most, maybe even THE MOST important tool an operator can use to ensure they have an Online Presence. Your Website.

Your digital Storefront.

The rise of digital marketing has created different touch-points for customers to engage with your brand. The goalposts have shifted and prospects are now further down the marketing funnel when they eventually talk to your store team.

Today we talk about how to think about your website customer journey, must have components and tools, and what the decision process look like.

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Start thinking about your audience

Components of a website

Click Funnels

A look at the digital customer journey

The non obvious

A/B Optimization

Mobile Design

No one-size fits all solution

Technology Stack

Questions to Ask

Other Resources

https://readwrite.com/website-that-converts/

https://startupnation.com/start-your-business/build-website-converts-day-one/

https://www.tryswivl.com/blueprint