Another wild week of change at the intersection of business, technology, and human experience. This week has brought with it a number of new developments and changes that have a lot more to them than meets the eye.

Also, thanks to all of you who have sent things along to keep my agenda relevant to you. Always appreciate the engagement.

McDonald's Deepfake - A classic 80's dude smoking a cigarette while pounding a quarter-pounder may seem harmless enough, but the flurry of noise it created begs a deeper question. When does AI fabrication cross the line from harmless fun to harmful misinformation?

Anthropic Claude 3 - Will our AI subscriptions soon look like our streaming subs? The GenAI wars are in full swing as Anthropic drops their latest release, crushing the benchmarks of their competition. Should everyone jump on the bandwagon or will this become another Apple vs. Android / AMD vs. Nvidia debate. Time will tell.

AI Cracks Fusion - This update should light up your day, figuratively and possibly literally. AI has been trained to solve a huge problem in fusion power, tearing mode instabilities. Now, that may not mean much to you but it's an interesting development in both the clean energy and AI discussion.

Chief Ethics Officer - As if companies don't have enough C-suite execs, will 2024 be the year of the CEO2? While there's definitely value in a greater focus on ethics and morals as we move into an AI-drive world, is a new top exec at the table the right move? Maybe, maybe not.

AI > Humans - AI is more creative than humans, according to the University of Arkansas. Before you throw in the towel and prepare to submit to your machine overlords, you may want to read the fine print. While AI may have crushed it competition in some specific ways, that shouldn't be surprising and it doesn't mean AI beats humans in a head-to-head showdown....at least not yet.