Welcome To Eloma

If you're a product-based business, then you know that scaling can be a bit tricky. You may have hit a point where you're maxed out on your current resources and don't know how to take your business to the next level. That's where Lalese Stamps comes in. In this episode, Lalese shares a scalable solution that will help your business grow without risking quality or customer satisfaction.

Tune in to this episode and learn more about how to build a product-based company and how to scale a product-based company.

Highlights:

06:22 – Authenticity is really important because I really care very little for what people think about me as a person. There’s a layer of people wanting to purchase your product, which is the hard part between business and creativity.

09:39 – The way that I’m getting through it now is just taking it day by day. I used to be such a planner. I used to plan ahead a lot of months in advance but now I`m at a stage where I`m just taking it day by day and creating little lists for myself that are manageable and I can actually maintain.

18:15 – I reached the point where I had to put my foot down and say no longer. We just need to work smarter, not harder.

36:22 – My biggest insight is that no matter what you do, you have to do it with good intentions, you have to really put yourself out there and be kind no matter what the circumstances are.

Listen 

Apple Podcasts - Spotify - Google Podcasts - YouTube

Connect with Lalese

Websites: https://lollylollyceramics.com/about

Instagram: https://www.instagram.com/lollylollyceramics

LinkedIn: https://www.linkedin.com/in/lalese-stamps-561a8942/

Connect with Welcome to Eloma

Instagram: @welcometoeloma

Website: WelcometoEloma.com

Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with Kiley

Social: @kileypeters + Linkedin.com/in/kileypeters

Websites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.com

Weekly Email Newsletter: bit.ly/RIXEmail

Email: [email protected] 

Lalese Stamps Bio 

Lolly Lolly Ceramics is a small-scale, handmade ceramic design and production studio in Milwaukee, WI owned and operated by Lalese Stamps. In September 2019, Lalese embarked on a 100 Day Project, which she is most known for, where she made 100 mugs with 100 different handles for 100 Days. Beyond stoneware mugs, Lalese also makes bowls, plates, and planters which have all caught the attention of major publications such as Architectural Digest, Vogue, The New York Times, Ceramics Monthly, Sight Unseen, Dwell and more. Lalese designs objects that are functional at their core, simple in shape, and capable of withstanding the test of time.

As the world watched, horrified, as Russia invaded Ukraine, Christiana was driven to take action. She started sharing her experiences and talking about her inspiration behind it all on social media. As a result, her company started a fundraiser for Ukraine. The response was overwhelming, and they were able to raise a significant amount of money for the relief effort.

Christiana's story is a powerful reminder that taking action for causes you care about can make a difference. It also shows that even in the darkest of times, hope and compassion can still shine through. Tune in to this episode and hear more about Christiana’s success and inspiration.

Highlights:

03:52 – I knew that I couldn’t continue feeling so helpless, that I had to do something.

08:12 – The biggest thing that I wanted to do was raise awareness and raise money for what's happening in Ukraine and I believe people are inherently good.

12:31 – I’ve always wanted to do what I can to give and to help people, that’s kind of what I’ve always wanted to do to change people's lives.

19:42 – The people that have just come out to help and just so selflessly just want to help have been incredible. I say my family but also the strangers in the community.

Listen 

Apple Podcasts - Spotify - Google Podcasts - YouTube

Connect with Christiana

Websites: https://doorcountycandle.com/about/

Instagram: @doorcountycandle

Twitter: Twitter.com/doorcocandle

Follow Welcome to Eloma

Instagram: @welcometoeloma

Website: WelcometoEloma.com

Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with Kiley

Social: @kileypeters + Linkedin.com/in/kileypeters

Websites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.com

Weekly Email Newsletter: bit.ly/RIXEmail

Email: [email protected] 

Christiana Gorchynsky Trapani’s Bio 

A Door County native, Christiana is the owner of Door County Candle Company (and another local business called Door County Delivered). She received her undergraduate degree in Communications from the University of Wisconsin-Oshkosh and her Master’s Degree in Digital Communication Strategies from Marquette University. 

It's hard to control everything. Especially when it comes to our own lives and our own bodies. We can try to diet and work out, but sometimes things happen that we can't predict or control. So, what do we do then? How do we manage our feelings of frustration and disappointment, especially when it seems like everyone else is getting ahead? In today’s episode Kiley talks with Stasia Patwell. She offers up helpful tips and advice on how to take back control of your life, your body, and your mind. Whether you're struggling with weight management or just feeling like you need a little more organization in your day-to-day life.

Stasia shares how changing her mindset affects her body and life. She also shares her background and how she started her business “School of Thot”. Tune in to this episode and hear more life changing advice from our amazing guest Stasia Patwell.

Highlight:

05:07 – When I started focusing on changing my mindset and forcing myself to say nice things to myself, that's when I saw a huge change in my body and a huge change in my life.

13:14 – I felt like I really had to keep those two parts separate because I wanted people to think of me as a comedian not as a trainer.

19:07 – It works if you keep coming back to it so whatever makes you come back to it then go to that. My shit talking gets you through the class and keeps you coming back for more. Then it's going to work.

29:33 – I’m not saying I’m perfect all the time but for me it is so good to help other women and to help them feel stronger and hotter and more successful.

Listen 

Apple Podcasts - Spotify - Google Podcasts - YouTube

Connect with Stasia

Websites: https://www.stasiapatwell.com/

LinkedIn: Linkedin.com/in/stasiapatwell/

Instagram: @stasiapatwell

Twitter: Twitter.com/stasiapatwell

--------

Connect with Welcome to Eloma

Instagram: @welcometoeloma

Website: WelcometoEloma.com

Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with Kiley

Social: @kileypeters + Linkedin.com/in/kileypeters

Websites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.com

Weekly Email Newsletter: bit.ly/RIXEmail

Email: [email protected] 

--------

Stasia Patwell’s Bio 

Stasia Patwell is a fitness instructor, certified personal trainer, and stand-up comedian. While that last title may seem irrelevant in the workout world, it’s actually Stasia’s humor and no bull-shit personality that makes her such an effective fitness instructor. She keeps her students laughing through ass-focused workouts, bringing just the right blend of fitness and fun.

Today Kiley invites Drew McLellan to the show. Drew has worked in advertising for over 25 years and started his own agency in 1995 after a five-year stint at Y&R. He also owns and runs Agency Management Institute (AMI), serving more than 250 small to mid-sized agencies annually, helping them build agencies that are sustainable, scalable, and profitable. Drew often appears in Forbes, Entrepreneur Magazine, New York Times, AdAge, CNN, Businessweek, and many others.

Drew shares his travel journey around the country and his thoughts about life-work balance and what strategies work for his business. Tune in to this episode and hear more interesting insights from Drew.

Highlights:

07:27 – I don’t believe in life-work balance, I don’t think that exists, I don't think it's as beautiful as the books and the charts say. I think it's about life-work blend.

11:11 – Life work-balance suggests that there is a cut-off.

14:41 – I think the biggest privilege for me of owning my own business is that I only work with people that I like. If I don’t like somebody then I don’t take them as a client.

20:53 – Most agency owners underpay themselves, under reward themselves thinking that there is a big payday at the end that they're going to sell the business and they're going to have a lot of money.

45:42 – I very much want people to remember me as someone who wasn't in it for the money and who cares very much, genuinely and deeply cares for the people that I work with and the people that I work for.

Listen 

Apple Podcasts - Spotify - Google Podcasts - YouTube

Connect with Drew

Websites: agencymanagementinstitute.com

LinkedIn: Linkedin.com/in/drewmclellan/

Instagram: @drewmclellan

Twitter: Twitter.com/drewmclellan

Connect with Welcome to Eloma

Instagram: @welcometoeloma

Website: WelcometoEloma.com

Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with Kiley

Social: @kileypeters + Linkedin.com/in/kileypeters

Websites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.com

Weekly Email Newsletter: bit.ly/RIXEmail

Email: [email protected] 

Drew McLellan’s Bio 

Drew McLellan owns and runs Agency Management Institute (AMI), which serves thousands of agencies small to mid-sized agencies (advertising, digital, marketing, media, and PR) every year, so they can make more money, keep more of the money they make while building an agency that is stable, sustainable and can scale.

He's worked in advertising for 30+ years and started his own agency in 1995 after a five-year stint at Y&R and still actively runs the agency today.

Andy is the Co-Founder of Orbit Media Studios, an award-winning digital agency in Chicago, IL. In the last 20 years, he has provided digital marketing advice to over 1000+ businesses and is the author of Content Chemistry, the illustrated handbook for content marketing. 

In this episode, Kiley talks with Andy about the importance of building relationships, keeping focused on working with clients who are a good fit, and Andy’s greatest insight between life and entrepreneurship. He also shares the impact he wants to make and the legacy he’d like to leave behind. 

Highlights:

05:55  Content Marketing is an opportunity to share expertise and create awareness, but it is so much more effective when it’s content plus connections, better yet, content plus connections plus community.

09:10  That’s what content does. It makes you relevant to a broader audience so you’re top of mind for the person when they need that exact thing that you happen to do. 

09:57  Four or five times a week, I’m writing these really detailed emails introducing two people that don’t know each other, hoping that it’s a useful connection for both of them.

16:54  You have to make choices. Life’s about choices. There are so many opportunities for all of us all the time. It’s almost frightening how free we are to pursue so many interesting things.

19:32  You just evolve what you love and then you get to enjoy optimizing the systems, or improving them, or coaching the people who work within the system to get what they want out of it.  

Listen 

Apple Podcasts - Spotify - Google Podcasts - YouTube

Connect with Andy

Instagram: @crestodina

Twitter: @crestodina

LinkedIn: Linkedin.com/in/andycrestodina/n

Website: Orbitmedia.com/blog

Follow Welcome to Eloma

Instagram: @welcometoeloma

Website: WelcometoEloma.com

Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with Kiley

Social: @kileypeters + Linkedin.com/in/kileypeters

Websites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.com

Weekly Email Newsletter: bit.ly/RIXEmail

Email: [email protected] 

Andy Crestodina’s Bio 

Andy’s the co-founder of Orbit Media, an award-winning 40-person digital agency in Chicago. Over the past 20 years, Andy has provided digital marketing advice to 1000+ businesses and written 500+ articles on content strategy, SEO, visitor psychology and Analytics. He’s also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.

In this episode, Kiley talks with Jackie Hermes of Accelity Marketing. Jackie bootstrapped her company from 0 to 7 figures with no partners and zero funding. Jackie shares what she has learned with her fellow entrepreneurs and marketers in a variety of formats, from keynote speeches to tactical breakout presentations.

Jackie shares her business challenges, experiences in the pandemic, and what strategy she used to face it. Tune in to this episode to learn more about Jackie Hermes.

Highlights:

05:21 – I think that I had to get even more honest with my employees during Covid and I was kind of forced to. We lost 40% of our business in the 1st two weeks of Covid.

08:56 – We are doing this as fairly as possible so there were some people that had more work and some people that had less work and we’re all going to take this hit together.

16:14 – I definitely think that being transparent shows people that you do respect and value them. And most companies don’t care.

22:10 – I think we assign positive intent to ourselves and to our own actions and we give ourselves passes for the way that we communicate and the way that we behave because we have good intentions but then we do not do the same thing for other people.

35:14 – I think it's important to show up the same way everywhere and be the same person everywhere.

Listen 

Apple Podcasts - Spotify - Google Podcasts - YouTube

Connect with Jackie

Websites: accelitymarketing.com / jackiehermes.com / jackiehermes.com/startup-marketing-course

LinkedIn: Linkedin.com/in/thejackiehermes / Linkedin.com/company/accelitymarketing

Instagram: @thejackiehermes / @accelitymktg

Facebook: Facebook.com/accelitymarketing

Twitter: twitter.com/thejackiehermes  / twitter.com/accelitymktg

TikTok: @jackie.hermes 

--------

Follow Welcome to Eloma

Instagram: @welcometoeloma

Website: WelcometoEloma.com

Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with Kiley

Social: @kileypeters + Linkedin.com/in/kileypeters

Websites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.com

Weekly Email Newsletter: bit.ly/RIXEmail

Email: [email protected] 

Jackie Hermes Bio 

Jackie Hermes is the CEO of Accelity, a Milwaukee, Wisconsin-based agency that helps software-as-a-service (SaaS) startups get to revenue and grow faster, and an original founder of Women’s Entrepreneurship Week.  With over 85,000 followers on LinkedIn, Jackie sparks discussions about the daily life and challenges of growing a bootstrapped company, her adventures in personal development, and a lot more. 

Jackie mentors student startups via The Commons and female professionals via Building Brave, is an advisor with Golden Angels Investors, and coaches numerous early-stage startups. In addition to her professional involvement, Jackie is an adoptive foster parent and is hopeful she will have hobbies outside of working in the near future (ha!).

In this episode Kiley talks with Scott Snider who  is the President of Exit Planning Institute (EPI), the authority on Exit Planning. He is a nationally recognized industry leader, growth specialist, and lifetime entrepreneur.  As the operational and strategic leader of EPI, Snider thrives on helping advisors learn how to educate clients, achieve market distinction, and deliver real results.

Scott shares his life lessons experiences and how he got what he has right now. Scott also shares his passion and purpose throughout his journey. Tune in to this episode and hear more successful life lessons from Kiley and Scott.

Highlight:

07:22 – One of my biggest business lessons is that I realized very quickly that you can’t let your company define who you are. The company is a part of who you are but it's not who you are.

15:10 – I think the lesson there is how you come back to losing yourself in your company. As an owner, it is to make sure that is on purpose so when your company sells, you already know what you want to do in the next activity of your life because you understand your purpose.

25:34 – My purpose is, I exist to drive significant experiences for other people, so I love experiences for myself. 

31:01 – I’m passionate about making business owner’s lives better.  I’m passionate about helping business owners build a business that is better today and transferable or sellable whenever the time comes.

45:11 – I’d like to change the way business owners do business daily.

Listen 

Apple Podcasts - Spotify - Google Podcasts - YouTube

Connect with Scott

Websites: exit-planning-institute.org/

LinkedIn: Linkedin.com/company/exit-planning-institute/ | Linkedin.com/in/scott-snider-epi/

Instagram: @exitplanninginstitute | @ScottSniderEPI

Twitter: @EPISnider | @beyondcepa

Facebook: Facebook.com/exitplanninginstitute

Follow Welcome to Eloma

Instagram: @welcometoeloma

Website: WelcometoEloma.com

Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with Kiley

Social: @kileypeters + Linkedin.com/in/kileypeters

Websites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.com

Weekly Email Newsletter: bit.ly/RIXEmail

Email: [email protected] 

Scott Snider’s Bio 

Scott Snider is the President of the Exit Planning Institute (EPI) and the Operating Partner of Snider Premier Growth, a small family investment company. At EPI, Scott is responsible for the strategic direction of the organization along with overseeing the company’s operations and chapter development. Since joining EPI, Scott has expanded the organization regionally, nationally, and globally, providing a transformational educational experience to advisors from all specialties across the globe. Scott Snider is a nationally recognized industry leader, growth specialist, and lifetime entrepreneur. As the operational and strategic leader of EPI, Snider thrives on helping advisors learn how to educate clients, achieve market distinction, and deliver real results.

In this episode, Kiley invited Pia Silva, Founder of No BS Agency Mastery where she teaches small branding agencies how to increase profits and freedom without hiring employees, using her intensive model. She's a TEDX Speaker, a Forbes contributor, a podcast host and author of Badass your Brand.

Kiley and Pia talk about Pia’s journey building her agency sharing her ups and downs throughout her journey. She also shares some tips in life that allowed her to be successful.  Tune in to this episode to hear more about these topics.

Highlights:

02:51 – I think this whole journey has been me trying things out and deciding to own it and be it. I think that is actually why I eventually felt comfortable owning or calling myself a badass.

07:41 – Saying you're honest is a really lame way to say you're honest. How can you be honest? Be honest. How can you be transparent? Be transparent. Show your price.

16:07 – I would have thought that there were other people that could've done this better for me and I should hire them and now I know this turn around. Even if it doesn't work out it's the best thing that you can do because the lessons are worth every penny.

21:10 – At this point I'm looking for a No more than I’m looking for a Yes because I only want to work with people in my agency and in my program who are a perfect fit, who are going to have an amazing experience, who are going to get an incredible result and I know what those people look like.

42:42 – My big passion and goal is really empowering very small micro businesses to learn how to be really excellent and profitable.

Listen 

Apple Podcasts - Spotify - Google Podcasts - YouTube

Connect with Pia

Websites: nobsagencies.com

LinkedIn: Linkedin.com/in/piapiasilva

Instagram: @pialovesyourbiz

Book: Badass Your Brand

Follow Welcome to Eloma

Instagram: @welcometoeloma

Website: WelcometoEloma.com

Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with Kiley

Social: @kileypeters + Linkedin.com/in/kileypeters

Websites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.com

Weekly Email Newsletter: bit.ly/RIXEmail

Email: [email protected] 

Pia Silva’s Bio 

Pia Silva is the founder of No BS Agency Mastery where she teaches small branding agencies how to increase profits and freedom without hiring employees using her intensive model. She developed this model with her partner at Worstofall Design where they build entire brands in 1-3 day intensives. She’s a TEDx speaker, a Forbes contributor, podcast host and author of Badass Your Brand.

In this episode Kiley invited to the show Ashley Quinto Powell, a TEDX speaker, startup founder and revenue consultant. As a consultant she works with B2B startups and small businesses. Her methodology focuses on strategy and sales messaging that honors the reputation and personality of the founders, relationship building at scale and lead-generating events. While on the public speaking side, she focuses on the intersection of work and family. She supports women in business through formal and informal mentorship communities.

Kiley and Ashley talk about time management and how to optimize time. Ashley shares how important it is to have a V.A. when it comes to time management. Tune in to this episode and hear more tips and inspiring stories from them.

Highlights

02:10 – I remember my husband told me that “what are you doing, you can’t employ someone” and I didn't know I was drowning in emails. It was the best decision that I made for the whole 1st year of my business.

11:36 – One thing that I’ve always struggled with is email, it takes me forever to get back to people. These days I have a great V.A. who is in there to respond to my emails.

19:59 – I don’t say thank you for your help anymore, I say thank you for being an amazing partner who does their fair share. It is wonderful to have someone who can take all of the administrative parts of raising kids.

26:43 – There's a system that sometimes we use. The 6 T’s of delegations. Things that are tiny, time consuming, teachable, you’re terrible at and time sensitive.

Listen 

Apple Podcasts - Spotify - Google Podcasts - YouTube

Connect with Ashley

Websites: AshleyQuintoPowell.com, MyVARocks.com

LinkedIn: Linkedin.com/in/ashleyquinto/

Instagram: @myvarocks

Book: Executive Motherhood

Follow Welcome to Eloma

Instagram: @welcometoeloma

Website: WelcometoEloma.com

Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with Kiley

Social: @kileypeters + Linkedin.com/in/kileypeters

Websites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.com

Weekly Email Newsletter: bit.ly/RIXEmail

Email: [email protected] 

Ashley Quinto Powell’s Bio 

Ashley is a serial entrepreneur, revenue generation consultant, and self-advocacy expert. She speaks nationally on working motherhood, self-advocacy, salary negotiation, and sales and has started several thriving communities to support working mothers and ambitious career women. Her book, Executive Motherhood, is out in January 2022.

Welcome to Eloma is a space for visionaries, entrepreneurs, and business owners to become better leaders, people and pioneers. In each episode, we will bring on business owners, entrepreneurs and experts. We will also share some stories of experiences that hopefully you can relate to. We hope to inspire you and make you realize that you’re not alone. This is a place to explore, it’s a place to be kind, it's a place to be curious. Join me in this space and listen to inspiring stories that will give you personal growth along the way. 

Listen

Apple Podcasts - Spotify - Google Podcasts - YouTube

Follow Welcome to Eloma

Instagram: @WelcometoEloma

Website: WelcometoEloma.com

Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with Kiley

Social: @kileypeters + Linkedin.com/in/kileypeters

Websites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.com

Weekly Email Newsletter: bit.ly/RIXEmail

Email: [email protected]

Kiley Peters Bio 

Kiley Peters is a serial entrepreneur, digital content marketer, and small business coach, strategist and consultant. She’s the founder of Brainchild Studios, a research and digital content strategy and creation agency and RAYNE IX, an executive consultancy for professional service-based women small business owners. She also hosts the podcast, Welcome to Eloma.