Welcome To Eloma

Being an entrepreneur is all about making things happen. But part of making things happen is knowing when to say yes...and when to say no. In this episode of the Welcome to Eloma podcast, Kiley is joined by Jess, and they talk about the importance of saying yes and no to what matters most.

Jess is a successful entrepreneur and business coach, and she shares her insights on how to prioritize your time and energy so that you can focus on what's truly important. If you're an entrepreneur, or if you're considering becoming one, this episode is a must-listen!

Highlights:

07:59 - If we’re recognizing our past or the action that we’ve done in the past, it sets up where we are right now.

19:05 - I can exert influence based off of what I see the opportunity to be right now with clarity.

32:45 - These are the things that must get done to move forward with purpose. That intentional action.

41:57 - It truly is what you make of it and the effort that you put into it and at the same time what you think is only the tip of the iceberg.

_________________________________________________________________

Listen 

Apple Podcasts - Spotify - Google Podcasts - YouTube

Connect with Jess

LinkedIn: Linkedin.com/in/jessicadewell/ + Linkedin.com/company/6414906

Twitter: @ess_dewell

Facebook: jessica.dewell + RedDirectionConsulting

Instagram: @jess_dewell

Pinterest: jess_dewell

Websites:

• Bold Business Podcast
• Red Direction
• YouTube

Connect with Welcome to Eloma

Instagram: @welcometoeloma

Website: WelcometoEloma.com

Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with Kiley

Social: @kileypeters + Linkedin.com/in/kileypeters

Websites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.com

Weekly Email Newsletter: bit.ly/RIXEmail

Email: [email protected] 

Jess Dewell’s Bio 

Jess Dewell is Founder and CEO of Red Direction and brings over 20 years of advising, consulting, and facilitation experience in operational strategy and organizational culture where values and purpose intersect. Both practical and unexpected, her views tune into to the uniqueness of your organization. Companies working closely with Jess learn to ask the right questions and think effectively on their feet.

Business and entrepreneurship can be powerful tools for producing the change we need in the world. Karley Cunningham shares how community-oriented businesses that focus on interlocking, rather than isolated success, can reach more people with messages and create the kinds of change that are truly needed in the world right now. When it comes to creating positive change in the world, business and entrepreneurship offer a unique and powerful platform. Find out how businesses can become an architect of change. 

Highlights

04:51 I didn’t really feel like everybody else in the norm, in the average, and that was in so many different ways in my life that I think the big decision was coming out. 

06:34 My business’ purpose is to fuel entrepreneurial fire and to help those that are creating the change in the world we need right now succeed, and grow and thrive.  

08:21 You can choose right now to be comfortable and just put your head down or you can choose to step up and stand up for something you believe in. 

11:38 Ask yourself what it is at the heart of what matters to you and what you believe in.  

16:02 Thinking about what matters most to you oftentimes we can create systems of change that are interlocking. 

_______________________________________________________________

Listen 

Apple Podcasts - Spotify - Google Podcasts - YouTube

Connect with Karley

Social: Linkedin.com/in/karleycunningham/

Website: Bigboldbrand.com/

Connect with Welcome to Eloma

Instagram: @welcometoeloma

Website: WelcometoEloma.com

Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with Kiley

Social: @kileypeters + Linkedin.com/in/kileypeters

Websites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.com

Weekly Email Newsletter: bit.ly/RIXEmail

Email: [email protected] 

Karley Cunningham’s Bio 

Business Growth Accelerator & Brand Strategist Karley Cunningham takes businesses from overcrowded, competitive spaces into blue ocean territory where they can confidently stand out and thrive as brand leaders in their sector. Her international client base benefits from accelerated growth, profit and stability as her innovative Surefire Method™ provides them with a sure-fire strategy and toolkit that enables them to charge a premium, attract ideal clients, and outpace their competitors.

As a business owner, you have spent years growing your company. But there may come a time when you're ready to move on to new endeavors. When that time comes, it's important to have a clear plan for exiting your business. Lindsay Pinchuk shares her experience in stepping away from what she has built and the process that comes next. She also talks about the key steps needed when it comes to entering agreements as part of the exit planning process. Learn more about the elements necessary to ensure a smooth and successful exit from your business.

Highlights

03:22 I don’t think as a founder, you ever think like “I'm ready to leave,” you're not really ready to leave until you are ready to leave. 

08:11 I know what it’s like to want to jump out of bed and get going in the morning and I didn’t have that anymore and it was in that moment that I said, you know what? I think my time has run up. 

09:11 I think that, had I been able to do it over again, I think I would have thought a lot more about this process and talked to other founders who exited before entering an agreement. 

18:26 I just need to stop for a minute and say to myself, how did I do it the first time and ok now, how can I do it the second time but faster because I know exactly what I’m doing. To name the thing and break down the steps. 

23:33 Be honest with yourself in what is your unique gift, what is the demand in the marketplace and what is it that you want to do. 

_______________________________________________________________

Listen 

Apple Podcasts - Spotify - Google Podcasts - YouTube

Connect with Lindsay

Instagram: @lindsaypinchuk

LinkedIn: Linkedin.com/in/lindsaypinchuk

Website: Lindsaypinchuk.com

Connect with Welcome to Eloma

Instagram: @welcometoeloma

Website: WelcometoEloma.com

Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with Kiley

Social: @kileypeters + Linkedin.com/in/kileypeters

Websites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.com

Weekly Email Newsletter: bit.ly/RIXEmail

Email: [email protected] 

Lindsay Pinchuk’s Bio 

Lindsay Pinchuk left her corporate job and started a business with $500 and a baby in her belly. She grew that business to be a premier community for parents and parents-to-be at 7-figures YOY in revenue and reaching 3MM people per month. She worked with some of the biggest brands in the world: Target, Nordstorm, Huggies and many more to create and activate events for the brand's customers AND her community.  Two years after selling her company to a large agency holding company Lindsay exited and now helps other female founders to start, grow, scale and even sell their own business focusing on sustainable marketing, content and social media strategies. You can also find her being the mic of her own podcast, Dear FoundHer.

As a small business owner, you need to know that bookkeeping and accounting are two of the most important aspects of your business. But do you know why? And are you doing everything you can to make sure these aspects of your business are running smoothly? Nesha Pai shares the importance of bookkeeping and accounting and how we can improve our businesses by following her tips. 

Highlights: 

02:43 The biggest mistake I see people make is not immediately getting set up properly from the legal and financial perspective and then as basic as getting QuickBooks. 

03:40 Get your foundation set for the kind of company you aspire to be. So if you aspire to be a million-dollar company, set your foundation up as if you already are.

06:48 The interesting thing about deductions is unless you get audited, you really can deduct whatever I say, be reasonable. 

12:04 I work on the financial statements in the bookkeeping, so then I hire bookkeepers under me who know how to do the transactional work but then I provide the higher level.

12:47 It's worth the extra money to go to a CPA and I'm not saying every CPA’s good out there, they're not. What I am saying though is there's an extra level of accountability.

Listen 

Apple Podcasts - Spotify - Google Podcasts - YouTube

Connect with Nesha Pai

Instagram:@neshapai

Website: https://neshapai.com/

Connect with Welcome to Eloma

Instagram: @welcometoeloma

Website: WelcometoEloma.com

Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with Kiley

Social: @kileypeters + Linkedin.com/in/kileypeters

Websites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.com

Weekly Email Newsletter: bit.ly/RIXEmail

Email: [email protected] 

Nesha Pai’s Bio

Nesha Pai is the founder of Pai CPA, PLLC in Charlotte, NC. She graduated Magna Cum Laude from NC State University and has held her CPA license since 1996, after passing her first attempt at the exam as a senior. She began her career and cultivated her passion for helping businesses within the world-renowned accounting firm Arthur Andersen, and later within multiple, privately held Fortune 500 companies as a business consultant, relationship facilitator, and accounting analyst. She realized she had a strong pull towards the small business and entrepreneurial sector.

Since starting her own firm in 2011, Nesha has continued nourishing her vision and the business growth of the Queen City by  launching a podcast series, ‘Piece of the Pai,’ that focuses on successful  entrepreneurs sharing their business insight. In January 2020 , Nesha published her book “Overcoming Ordinary Obstacles”, which won the award in the Multicultural Non-Fiction category by the American Book Fest.  She has been a Charlotte resident since 1993, and was named as one of the Top 50 Most Influential Women of 2020 in the Mecklenburg Times. and was in the 2021 cast of DWTS Charlotte for Carolina Breast Friends. 

Strategic partnerships can be a great way to grow your business. But how do you go about forming them? Elizabeth Rees shares her expertise in this area. She discusses the steps you need to take to form successful partnerships. Rees discuss the importance of identifying potential partners. She notes that it's important to find organizations that share your values and goals. Once you've identified potential partners, you need to reach out to them. If you're looking to expand your business, listen in to learn more about how strategic partnerships can be a great way to grow your business.

Highlights

03:58 The first couple of years were really just like learning mostly by making lots of mistakes, everything from pricing to just saying yes to the wrong things and spinning my wheels and there was just a lot of that.

07:38 You’re always like, how are you going to get this to a million dollars? That was like, always the thing that I had in my mind the first year.

08:30 I kind of had that lightbulb moment of, okay, this could really be something. This could be bigger than I had sort of initially imagined.

10:54  I think that the partnership is really interesting because now, collaboration is ubiquitous and every company does it.

11:29  It just made common sense to leverage to audiences versus one audience.

Listen 

Apple Podcasts - Spotify - Google Podcasts - YouTube

Connect With Elizabeth 

Instagram: @elizabeth_rees + @chasingpaper

Website: https://chasingpaper.com/

Connect with Welcome to Eloma

Instagram: @welcometoeloma

Website: WelcometoEloma.com

Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with Kiley

Social: @kileypeters + Linkedin.com/in/kileypeters

Websites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.com

Weekly Email Newsletter: bit.ly/RIXEmail

 Email: [email protected] 

Elizabeth Rees’ Bio

Elizabeth Rees is the founder of Chasing Paper, a stylish, innovative wallpaper 

company, which got its start by creating high quality removable wallpaper.  As third generation in her family’s printing company, with the belief that printing is not only a family tradition, but also a craft, Elizabeth carved out her own path in paper by developing a line of design-conscious wallpaper.  Today, Chasing Paper has collaborated with numerous designers, artists and brands, including Max Humphrey, Shadé Akanbi, Yelp and many more. The brand is sold at retailers including West Elm, Pottery Barn Kids and Crate + Kids.

Most entrepreneurs have visions of going big and grand. Hence, as your business gets bigger, your role fundamentally changes and you have to expect more things to manage. In most cases, that is not what other businesses' visions are. Instead, they chose downsizing and kept the business small. Sam Lee offers game-changing abilities for business owners that are passionate about business but also want to keep it small. Sam also shares how significant it is to find the right network to do business with to achieve remarkable things. Discover how niching down helps you design more specifically the things that will make you create more impact.

Highlights 

05:38 You can always develop in your discipline further but many of us at that stage of our careers are looking less for disciplinary deepening and instead, looking to learn how we can build an effective business and alongside that, a really balanced life. 

08:39 When you’re trying to build a really meaningful practice and a balanced life, there's a couple of points of leverage. 

12:51 You can be a solopreneur or you can have a small studio or collective or even an agency. But if you're tapping into the right networks and there's a growing number of these networks, you're able to really punch above your weight class and still stay small.

14:44 People simply want to do business in life with people that they know, they like and they trust. And trust is, I think, equal parts logic and emotion. 

24:13 Don’t be afraid of niching down. In fact, so much of the power and the potential of your impact and income will flow from that. 

Listen 

Apple Podcasts - Spotify - Google Podcasts - YouTube

Connect with Sam

LinkedIn: Linkedin.com/in/samuel-phillips-lee/ + Linkedin.com/company/indecollective/?viewAsMember=true

Website: https://indecollective.co/ + https://themodernindependent.buzzsprout.com/

Instagram: @indecollective

Connect with Welcome to Eloma

Instagram: @welcometoeloma

Website: WelcometoEloma.com

Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with Kiley

Social: @kileypeters + Linkedin.com/in/kileypeters

Websites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.com

Weekly Email Newsletter: bit.ly/RIXEmail

 Email: [email protected] 

Sam Lee’s Bio 

Sam is a General Manager and Commercial Leader who after working at big companies -- like Goldman Sachs, AOL, and WeWork -- decided to strike out on his own as independent consultancy, E3 Ventures. Sam is also the Founder & CEO of IndeCollective -- which is were we met. IndeCollective is a modern, MBA-Style program that equips top indendendent business builders with the practical playbooks, far-ahead mentors, and supportive peers to double their businesses, while saving 8 hours a week.

Regardless of the size of your business, you are a leader, and as a leader, you have to be responsible for the power you’re bringing into the spaces and conversations you’re in. Everything is determined by your mindset. Leah Roe shares her learning and the tools that she uses to help herself and her clients. Find out how beneficial the Thought Model is for you as a leader. A mindset is a choice, and there’s so much power in shifting the mindset for growth. Listen to learn more about how a growth mindset can give you the results that you're aiming for. 

Highlights

05:31 It’s really that mindset of just saying yes and trying things and being OK failing.  “Failures are the greatest lesson”. 

09:58 Mindset, one of the biggest learnings, is that it is a choice and that you do have a choice in it. 

11:27 If you’re not getting the results that you want in your life, in your business, in your relationships, you need to pull it all back to your thoughts. What’s the mindset that you’re choosing to have about that situation that is creating your results?

12:52 Working with leaders is helping them understand their feelings around things and lean into that.

21:15 Don’t be surprised when you see the results start to change once you change the way you’re thinking and the mindset that you're choosing. 

Listen 

Apple Podcasts - Spotify - Google Podcasts - YouTube

Connect with Leah

LinkedIn: Linkedin.com/in/leah-roe

Website: Choosetheperk.com/

Connect with Welcome to Eloma

Instagram: @welcometoeloma

Website: WelcometoEloma.com

Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with Kiley

Social: @kileypeters + Linkedin.com/in/kileypeters

Websites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.com

Weekly Email Newsletter: bit.ly/RIXEmail

 Email: [email protected] 

Leah Roe’s Bio 

Leah is an entrepreneur, a Certified Leadership Coach, Organizational Trust Expert, & a mom. She is the Founder of The Perk, a premier leadership & team coaching, training, & development studio. In her work, she celebrates leaders for who they are & who they want to be, while also holding their feet to the fire to take action & achieve incredible results. She also helps organizations take their culture & team performance to the next level in a psychologically safe, fun & highly effective way. Her favorite word is AMAZING, & confetti can be found wherever she goes. 

In entrepreneurship you might find yourself balancing a lot of things to make your business successful. But to be most effective, you need to know your audience. Susan Baier shares different perspectives or ways to help your prospects with what they’re struggling with. Discover the key elements that can guide you to opportunities that will be the most beneficial for you and your audience. Your greatest asset is your relationship with your customers, and understanding how your services and products could be of help to them. 

Highlights 

05:53 About 70 percent of our work now - 70 to 80 percent - is research to help agencies build their own reputations. 

06:42 Research and the value that it brings, not only just understanding people but understanding in certain cases, like landscapes, some marketplaces, competitors, etc. But all it is truly to understand the person you’re trying to connect with. 

09:28 I think, honestly, that’s the biggest problem. It’s people that aren’t thinking about their audience. They’re thinking only about themselves and being lazy. 

10:29 The fundamental thing for defining an audience is who has the problems that I’m really good at solving that I'd like to serve. That’s really what it is, and that’s a different way of thinking about audience target. 

20:27 You can’t ask them what they need, you have to talk to them about what they’re struggling with. 

Listen 

Apple Podcasts - Spotify - Google Podcasts - YouTube

Connect with Susan

Website: https://audienceaudit.com/

Facebook: Facebook.com/susanbaier   + Facebook.com/AudienceAudit 

LinkedIn: Linkedin.com/in/susanbaieraz

Connect with Welcome to Eloma

Instagram: @welcometoeloma

Website: WelcometoEloma.com

Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with Kiley

Social: @kileypeters + Linkedin.com/in/kileypeters

Websites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.com

Weekly Email Newsletter: bit.ly/RIXEmail

 Email: [email protected] 

Susan Baier’s Bio

Susan Baier is sought after by marketing agencies and their clients for her attitudinal segmentation research supporting thought leadership development and marketing initiatives.

Susan has provided original custom attitudinal audience segmentation studies for hundreds of agencies and their clients including Gap, Kona Grill, Infusionsoft, Tufts University, AT&T, Pella Windows, Jayco, Jay Baer, and more. In her spare time (ha ha) she goes camping, knits, and enjoys a good bourbon.

Do you ever feel like you're holding yourself back from achieving your goals? You're not alone. Many people are afraid to take risks and achieve their dreams. In this episode, we'll talk about how Britnye Shore overcame her fear of failure and learned to believe in herself. We'll also discuss the importance of taking risks and how to overcome your fear of failure.

She'll share her story with us and explain how you can apply these lessons to your own life. If you're looking for inspiration, this episode is for you!

Highlights:

08:47 – I think it takes time in seeing it work and seeing it to be successful and seeing people love what you’ve made that kind of fuels that confidence. I definitely think that finding your circle of support. You have to have that.

15:04 – The most successful business entrepreneurs will tell you they learned their most in the mistakes. I had a sense to almost welcome them because I feel like there's so much growth that can happen when you make a mistake.

17:37 – I think there's a core relation between your mental and your spiritual and just your overall wellbeing.

20:00 – My definition of success right now is are you following your passion? Are you following your dream? Does your dream make you happy and are there any results of that dream?

23:12 – I learned that you can’t do everything and you can’t wear all of hats.

Listen 

Apple Podcasts - Spotify - Google Podcasts - YouTube

Connect with Britnye

Instagram: @britnyeshore

Website: TheBardot.com + WeAreTheShores

Connect with Welcome to Eloma

Instagram: @welcometoeloma

Website: WelcometoEloma.com

Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with Kiley

Social: @kileypeters + Linkedin.com/in/kileypeters

Websites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.com

Weekly Email Newsletter: bit.ly/RIXEmail

 Email: [email protected] 

Britnye Shore’s Bio 

Entrepreneur, wife, mother and female founder of The Bardot Beauty Bus + Team, The Bardot Marketplace, Morgan Farms, The Orpheum and freelance designer + stylist. Her latest endeavor is joining forces with some incredible and high level executives to take her beauty bus model to the next level. She pioneered the bridal beauty industry and hasn’t stopped since. She started from the bottom sweeping hair at a salon and worked her way to the top. Britnye has a sincere passion of cheering on the next generation of female founders. She creates dreams (for herself and others), executes those dreams and provides jobs and opportunities for other women to create a life of financial freedom and abundance. She believes that your mindset is your biggest asset and with unwavering belief in your abilities, you can do anything.

In today's business world, it's more important than ever to root your business in values and purpose. Pamela Slim is an expert on growing businesses, and she believes that values and purpose are essential for any organization or community to thrive. She explains that values give you a clear sense of why you're doing what you're doing, and they provide a guide for how you want to grow. With Pamela Slim's advice, you can create a thriving business that makes a positive impact on the world.

Tune in to this episode and learn how you can grow a business, organization or a community.

Highlights:

04:39 – The diagnosis of what the issue is comes down to lack of alignment between the mission or the values of people on the team.

07:56 – I’m not just that dreamer who`s dreaming about a different world, I’m actually through my skills helping to build businesses that really are transforming the business culture.

16:21 – It’s totally magical and amazing and it’s amazing that you can create a super viable profitable business just using the internet and a lot of sometimes free or very low-cost tools.

38:42 – Sharing and helping to spread frameworks that are equitable, community centered alternatives to many of the empire models.

Listen 

Apple Podcasts - Spotify - Google Podcasts - YouTube

Connect with Pamela

Websites: https://pamelaslim.com/

Facebook: https://www.facebook.com/KeInMesa/

LinkedIn: linkedin.com/in/pamelaslim/

Twitter: twitter.com/pamslim

Instagram: instagram.com/pamslim/

Connect with Welcome to Eloma

Social: @welcometoeloma

Website: WelcometoEloma.com

Weekly Email Newsletter: bit.ly/RIXEmail 

Connect with Kiley

Social: @kileypeters + Linkedin.com/in/kileypeters

Websites: RAYNEIX.com , BrainchildStudios.com, KileyPeters.com

Weekly Email Newsletter: bit.ly/RIXEmail 

Email: [email protected] 

Pamela Slim’s Bio 

Pamela Slim is an award-winner author, speaker and business coach who works with small business owners ready to scale their businesses and IP. She is the author of Escape from Cubicle Nation (Penguin Portfolio, 2009), Body of Work (Penguin Portfolio, 2014) and The Widest Net (McGraw Hill, November, 2021). Pam and her husband Darryl co-founded the K’é Main Street