WellAttended: Event and Theatre Marketing / Promotion

Peter Michael Marino explains why you need an electronic press kit. He discusses how it differs from a press release, what to include in the kit, and how you can use it to promote your shows.

Peter is an award-winning solo show teacher, director, producer, and performer. He's the creator and co-producer of SOLOCOM, which has launched over 400 world-premiere, international solo comedies at The People's Improv Theater.

His long-running solo comedy Desperately Seeking the Exit chronicled the making and unmaking of his West End musical flop Desperately Seeking Susan - receiving 5-star reviews and a London transfer. His 2015 solo chat show spoof, Late with Lance!, also played everywhere from Orlando to London. His current show, Show Up, is an improvised solo show deconstruction that's about the audience, and it's played in NYC, Orlando, and Edinburgh.

Show Notes:

Press release & EPK workshop - www.petermmarino.com

EPK & Press Release Samples - https://drive.google.com/drive/folders/0B2UaV-fgj0LsbWJGb3VpNG9DZ2s?usp=sharing

Show Up Facebook Page - https://www.facebook.com/showuptheshow

Twitter - https://twitter.com/blackoutpete

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David Parr discusses how he's run a successful weekly show in Chicago for the past decade. He talks about why he started a weekly show, how he pitched his idea to theaters, the deal that he made with a theater, and how he continues to be successful year after year.

David is the creator and costar of Chicago's longest-running magic show, The Magic Cabaret, now celebrating its tenth anniversary! The Magic Cabaret was chosen by the Travel Channel as one of the top magic shows in the nation!

You might recognize David from his appearance on the hit TV show Penn & Teller: Fool Us on The CW network. In an episode titled "Does This Trick Ring a Bell?" (Season 4, Episode 5), David's magic skills were put to the ultimate test in front of the cameras, a live audience, millions of TV viewers, and two very savvy magicians. He totally fooled Penn & Teller and took home the coveted Fool Us trophy — and won a guest spot in their live show in Las Vegas!

Show Notes:

Fool Us Performance - http://www.davidparr.com/fool-us-3/ David Parr – http://davidparr.com Magic Cabaret - http://magiccabaret.com/ Facebook - https://www.facebook.com/davidparr Twitter - https://twitter.com/parrmagic

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Joe Diamond discusses seasonal marketing strategies to stay topical. He talks about how he themes his shows for the holidays, the seasons that work best for his promotions, and marketing strategies that you can use around the holidays.

Joe may look like a normal guy, but he has turned his fascination for the strange and mysterious into a full time career! In 2010, Joe became a World Record Holder for Solving the World's Largest Maze while BLINDFOLDED! Since then, he has also found hidden objects in graveyards, and has even driven a car blindfolded! He has become a local celebrity due to these incredible stunts on TV, the news, and radio. He's the Co-Star of The Magic Cabaret in Chicago, named by Travel Channel as "One of America's BEST Magic Shows!" and he produces a weekly one man show Close Encounters.

Show Notes:

April Fools Videos - http://joediamondlive.com/aprilfools

Joe Diamond on Twitter - https://twitter.com/JoeDiamondLive

Joe Diamond on Facebook - https://www.facebook.com/joediamondlive/

Joe Diamond's website – http://joediamondlive.com

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Fran Snyder discusses how you can make a living with in-home performances. He discusses the benefits of performing in homes, the process of booking the performances, and explains the artist's and host's responsibilities to have a successful show.

Fran is a gregarious talent who has created a long, unusual career in music. He's toured a million miles, put out seven CDs, and is best known as the founder of ConcertsInYourHome.com. This music innovator is widely regarded as the world expert on house concerts. Fran's work creates new opportunities for artists and fans to experience music the way it was intended - personally. He brings that personal touch to every show, creating a musical space where everyone feels connected to the song, and to each other.

Show Notes:

Fran Snyder - https://www.fransnyder.com/ Concerts in Your Home – http://Concertsinyourhome.com

Instructions to get the discounted application rate:

1. You'll need two live videos, preferably with some audience participation, in an intimate setting (not a noisy bar or large stage).

2. Click "join" atop any page on the site and follow the instructions to apply.

3. After applying, on the payment page, choose the "re-audition" for $25 instead of the $45 option.

Offer expires September 30, 2017.

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Anna Rose Ii-Epstein discusses how to produce a 24 hour play festival. She talks about the purpose behind running a festival, how to create the schedule, how to organize the volunteers, and how to best promote it.

Anna Rose is a co-founder of Nothing Without a Company. Although a native of Texas, she has considered Chicago and the theatre community her home for over 14 years. She fell in love with Chicago while attending the National High School Institute Cherub program at Northwestern. Soon after, she attended DePaul Theater School and Columbia College Chicago, where she received her BFA in Acting with a minor in Directing. She has performed, directed, assistant directed, assistant taught, and produced over 25 new plays with Nothing Without a Company and various other companies.

Show Notes:

Nothing Without a Company - http://www.nothingwithoutacompany.org/

Facebook - https://www.facebook.com/NothingWithoutACompanyChicago/

Click here to download the artist agreement and email template - https://wellattended.com/blog/060-produce-24-hour-play-festival-anna-rose-ii-epstein/

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Mike Broemmel discusses how to sell out shows with group sales. He talks about the type of businesses to contact, how to reach out to them, and explains his pitch and how he incentives them to buy tickets.

Mike is an award-winning playwright, novelist, short fiction author, and an inspiring lecturer. Mike began his career in the political arena working in the White House Office of Media Relations during the administration of Ronald Reagan.

In the past decade, Mike has garnered attention for his compelling and at times controversial plays. A number of his plays have been produced across the U.S., including The Row, Goddess People, Taking Tea with the Ripper, and The Bonfils Girl.

Show Notes:

Theatrix USA - http://www.theatrixusa.org/ Facebook - https://www.facebook.com/TheatrixUsa/ Twitter - https://twitter.com/TheatrixUSA

Act One Productions - http://www.act-one-productions.com/ Facebook - https://www.facebook.com/ActOneProductionsUSA/ Twitter - https://twitter.com/ActOneProd

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Bruce Pachtman discusses how to write a hook-able show description. He discusses why you should take time to write a description, how to use it most effectively in your promotional material, and how to use it draw people to your shows.

Bruce wrote and performed a solo show titled, "Don't Make Me Look Too Psychotic". It was scheduled to run for 18 performances in San Francisco but continued for 68 weeks. He played Philadelphia for four months and reopened in San Francisco for another 13 weeks. "Psychotic's" remarkable run had an unexpected result. Other solo performers engaged Bruce to guide their marketing and publicity campaigns. His client list has grown to include theaters, dance and opera companies, bands, improv groups, and comedians.

Bruce spent four years as the marketing director of Pocket Opera and has worked extensively with W. Kamau Bell Productions as a producer, publicist, and marketing director. In addition to all this, Bruce has produced numerous shows in the Bay area.

He is currently the co-producer of Solo Sundays, a solo performance series which is now in its 9th year. Bruce founded the Solo Performance Workshop solo performance school. He also teaches courses in publicity, marketing, and producing shows.

Show Notes:

Email: [email protected] Facebook: https://www.facebook.com/bruce.pachtman.7 Solo Sundays: https://www.facebook.com/solosundays/

Click here to download the promo piece guide: https://wellattended.com/blog/058-writing-compelling-show-description-bruce-pachtman/

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Jefferson Arca discusses how to select the right acts for your venue. He talks about how he finds acts to book, what makes a quality act, how he decides who to select to perform at the Clocktower Cabaret, and the types of deals you can make with performers.

Jefferson has done comedy, stage, and screen for the past thirty years, living in Los Angeles, NYC and Europe. During that time he appeared on "Breaking Bad", did voice over work for the Walking Dead video game, and emceed Deschutes Brewery's National Beer-lesque Tour from 2013 - 2017.

He returned home to Denver in 2006 to own and run The Clocktower Cabaret, a nightclub in the historic D&F Tower. He produces live music, burlesque, drag shows, and comedy nights, and he has emceed and/or produced two to four shows a week there for the past eleven years. His character, Naughty Pierre, has become a Denver icon and can be found popping up all over town, in addition to his regular shows every Thursday at 8pm and Saturday at 11pm. If you are ever in the Denver area, I suggest going to see one of his shows to see how special they really are.

Show Notes:

Website - http://clocktowercabaret.com

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Adam Goldstein talks about the benefits of being in a niche market. He discusses how being in a niche market lets you to distinguish yourself from competitors, helps you select your content, and helps you focus your marketing strategies to get publicity.

Adam is a Denver-based musician and writer. He is longtime performer based at the Clocktower Cabaret in downtown Denver and is the cofounder of the traditional Irish folk band Avourneen. Their music is a hybrid of old and new, a fusion of ancient and contemporary. Avourneen released their debut album in 2014, and has since appeared at Irish music festivals across Colorado and the West. Adam is also an accomplished journalist, having written for publications like the Aurora Sentinel, Westword, the Rocky Mountain News, the Denver Business Journal, and the Daily Camera.

Show Notes:

Website - https://avourneen.com/ Facebook - https://www.facebook.com/avourneen/ Celtic Connection - http://celticconnection.com/

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Matt Marberry talks about the opportunities available for performers at theme parks. He discusses why you'd want to work at a theme park, how to get a job, and explains what takes place during a typical day.

Matt was raised in Las Vegas where he began his entertainment career as a singing bus boy at the Stratosphere Casino. He has worked with companies such as Sea World Parks and Entertainment, Disney Cruise Line, and Universal Studios where he performed as Jake Blues from the Blues Brothers. After years of performing, he was given opportunities to direct shows at Mystery Dinner Playhouse and Captain Jack's Pirate Ship in Virginia Beach.

Matt founded OBX Mystery Dinner in 2014 where he creates, produces, and manages shows. Matt has quickly expanded to other attractions including a ghost tour in the Outer Banks, a second Mystery Dinner Theater in Williamsburg, Virginia, and he will soon be opening a ghost tour in Branson, Missouri.

Show Notes:

Matt Marberry on Facebook - https://www.facebook.com/matt.marberry.7 OBX Mystery Dinner - Obxmysterydinner.com Mystery Dinner Williamsburg - mysterydinnerwilliamsburg.com OBX Ghost Tours - obxghosttours.com

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