WellAttended: Event and Theatre Marketing / Promotion

David DaVinci explains how to book your show on a cruise ship. He talks about why you should perform on a cruise ship, how to create a demo video, how to find and contact agents, and explains the contracts.

David is a world-class illusionist. He has completed multiple world tours, starred in & co-produced "Magical Flight" at the Hyatt Regency Saipan, headlined on five Ringling Brothers & Barnum and Bailey Productions, headlined at theme parks, and on Disney, Holland America, Princess, and Norwegian Cruise lines all over the globe. He has won multiple national and international awards including the Pacific Rim Professional Stage Championship and the Masters of Magic Award.

David's career started when he performed his first show in the 5th grade. By high school he was a local celebrity in Spokane, Washington with performances at local restaurants like Red Robin, Chile's and Blue Bayou. His career continued to explode and eventually took him to more than 50 countries on 5 continents.

His illusions have been seen on multiple television specials including Masters of Magic, Magic Planet, and OTV in Shanghai. David has performed for international royalty and celebrities such as Rod Stewart, Shaquille O'Neal, Jennifer Garner, and Vanilla Ice. He also performers for corporations like AT&T, BMW, and Lamar Outdoor Advertising.

Show Notes:

Website - http://daviddavinci.com Demo Videos - https://vimeo.com/thrillusionist Facebook - https://www.facebook.com/Thrillusionist/ Instagram - https://www.instagram.com/thrillusionist/ Magic Master Summit – http://magicmastersummit.com/

Download the agent list and manifest: https://wellattended.com/blog/044-booking-show-cruise-ship-david-davinci/

Rocky Mountain Session in Denver – www.mountainsession.com

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Cameron Cash explains how to build a social media strategy for your theater. He talks about what to include in the strategy, how to position your brand, the type of content to share, and how to involve your cast and crew.

Cameron has a degree in film production from the University of Texas at Austin. After graduating, Cameron moved to New York City and landed several off-Broadway and touring stage roles (Much Ado About Nothing, Cyrano De Bergerac, The Adventures of Don Quixote), while producing 2 short films (The Efficiency Experts Guide to Better Business, Disconnect) and a feature (Tom's Wife). After moving to LA, he continued to act in feature films (Priest, Finding Mr. Wright), commercials (Avis, Arrow Electronics), and television shows (Entourage, Lost Tapes) while moonlighting in post-production.

Cameron eventually funneled a passion for social media and his knowledge as an early platform adopter into what has become an award winning career in digital marketing. He has excelled at turning brand messaging into compelling campaigns and has produced digital strategy + creative for Ford, American Express, CNN and Disney. In addition to working in social, Cameron is also passionate about fitness and wellness, and teaches yoga on the side.

Show Notes:

Website: http://www.thesocialmediadictionary.com Facebook: https://www.facebook.com/MercuryVenusDigital/ Twitter: https://twitter.com/thecameroncash

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Shauna Branche explains how featuring your talent in teaser postcards can help fill seats. She talks in detail about how she designs the postcards, how she includes them in her marketing, and how she uses them to make additional income at her shows.

Shauna is the founder and co-owner of Sweet Cheeks Cabaret in Anchorage, AK. She has been a dancer for 17 years, primarily focusing in Middle Eastern Dance, Classical Indian Dance, and GoGo Dance. For the past 4 years, she has been producing shows and performing with Sweet Cheeks Cabaret. Typically, you can see her perform at least once a month at various events around Anchorage. She currently teaches Burlesque Workshops and Classical Indian Dance.

Show Notes:

Website - www.sweetcheekscabaret.com Facebook - https://www.facebook.com/SweetCheeksCabaret/ Instagram - https://www.instagram.com/sweetcheekscabaretak/ Email - [email protected] Download the Teaser Postcards - https://wellattended.com/blog/042-teaser-postcards-featuring-talent-shauna-branche/

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Bruce Pachtman discusses how to write a title that will help sell more tickets to your shows. He gives examples of titles that should be avoided, explains what makes a title stand out, and how to formulate a title that will help with your marketing.

Bruce wrote and performed a solo show titled, "Don't Make Me Look Too Psychotic". It was scheduled to run for 18 performances in San Francisco but continued for 68 weeks. He played Philadelphia for four months and reopened in San Francisco for another 13 weeks. "Psychotic's" remarkable run had an unexpected result. Other solo performers engaged Bruce to guide their marketing and publicity campaigns. His client list has grown to include theaters, dance and opera companies, bands, improv groups, and comedians.

Bruce spent four years as the marketing director of Pocket Opera and has worked extensively with W. Kamau Bell Productions as a producer, publicist, and marketing director. In addition, Bruce has produced "It Could Have Been A Wonderful Life", "miss-matches.com"," The Dharma Of Dollars", Hudsondance, Tom Sway Band, "Laughter Against The Machine", "New Years Eve With True Fiction Magazine, and 3 For All".

He is currently the co-producer of Solo Sundays, a solo performance series which is now in its 8th year. Bruce founded the Solo Performance Workshop solo performance school where he teaches courses in publicity, marketing, and producing.

Show Notes:

Email: [email protected] Facebook: https://www.facebook.com/bruce.pachtman.7 Solo Sundays: https://www.facebook.com/solosundays/ Download the Title Worksheet: https://wellattended.com/blog/041-writing-show-title-sells-tickets-bruce-pachtman/

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John DiMare talks about how to run a SWOT analysis to achieve your goals. SWOT stands for strengths, weaknesses, opportunities, and threats. John goes over each step of the analysis in detail and uses real life examples so that you can apply this analysis to your business.

John started his first small business, a mobile DJ entertainment company, when he was 17 years old and a freshman in college. There he learned skills in running a business, working with other event vendors, as well as working with sometimes difficult customers.

John is a certified Ziglar Legacy Trainer and presents lectures and workshops on many of the key Ziglar development programs. He answers business questions and hosts podcasts on topics such as marketing, sales, and team development on his website AwesomeImpact.com.

Show Notes:

Awesome Impact – http://awesomeimpact.com Email - [email protected] Download the SWOT Analysis Worksheets - https://wellattended.com/blog/040-running-swot-analysis-achieve-goals-john-dimare/

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Ben Wolfe discusses how to prepare yourself to stand out in an audition. He talks about how to select the right material for musical theatre, how to make a good audition tape, and how to effectively present yourself in an audition.

Ben is the Founder and Director at the Southeastern Summer Theatre Institute, a nationally ranked high school summer theatre intensive based in Hilton Head Island, SC. A native of Georgia, Ben spent his youth performing, and in college began to transition into directing, and soon after he settled into his natural habitat, producing.

Although he was an entrepreneur from a young age, SSTI wasn't born to serve as a career, but rather as a one-time summer project. However, as one summer turned into two, then into ten, it became clear that SSTI was in fact a career. Working with a talented staff and student body drawn from all over the world, Ben and SSTI produced the first regional theatre for high school students. With new technical theatre programs and a professional division employing working professional actors throughout the year, SSTI continues to reach new heights. When not working around the clock May through August in South Carolina, Ben enjoys making his home in New York City, where he can keep a close watch on the industry he loves.

Show Notes:

SSTI: http://www.summertheatreinstitute.com/

Facebook: https://www.facebook.com/summeratSSTI/

Instagram: https://www.instagram.com/summeratssti/

Twitter: https://twitter.com/summeratssti

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Joyce Szuflita discusses how she makes money from educational presentations. She talks about why presentations are vital to her business, why she sells tickets to her talks, and the strategies she uses to sell private consultations.

Joyce was a Scenic Artist for 25 years for Broadway, feature films, the Metropolitan Opera, and major dance companies. She has worked on productions like the Lion King, Phantom of the Opera, and films with Spike Lee.

In 2008, she founded NYC School Help where she gives private consultations to families who want help navigating the Brooklyn and New York City school system. She spends her time interviewing educators, touring schools, and being obsessed with all aspects of public and private schooling. She can be seen in The NY Times, The New Yorker, the WSJ, and The Atlantic.

Show Notes:

NYC School Help - http://www.nycschoolhelp.com/ Facebook - https://www.facebook.com/joyce.szuflita Twitter - https://twitter.com/nycschoolhelp

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Vincent Carbone discusses how the Morris-Jumel Mansion grew from 5,000 visitors to 25,000 visitors over three years. He talks about why they started to focus on special events to grow their attendance, the various types of events they produce, and how they plan and organize their events.

Vincent Carbone was born and raised on Long Island. After high school, he attended the State University of New York, College at Brockport where he developed a passion for theatre administration and directing. Upon graduating in 2010 with a BS in Theatre and a BA in Communications, Vincent experienced working in a professional setting through a performance internship at Geva Theatre in Rochester, NY. In 2015, he started working as the public programming and events manager at the Morris-Jumel Mansion. Vincent has developed several new annual events focusing on introducing the Mansion to a younger audience while being sure not to alienate its more traditional guests. This position has also allowed Vincent to gain media recognition for his other life-long passion- ghost hunting. He has facilitated lectures at Columbia University's Teachers College and the Morris-Jumel Mansion where he leads bi-monthly paranormal investigations.

Show Notes:

http://www.morrisjumel.org/

Facebook: https://www.facebook.com/morrisjumelmansion/ Twitter: https://twitter.com/MorrisJumel

Vincent on Twitter: https://twitter.com/VincentJCarbone

View their events here: https://wellattended.com/blog/037-morris-jumel-mansion-grew-5000-25000-annual-visitors-vincent-carbone/

WellAttended on Facebook: https://www.facebook.com/groups/1844088272479545/

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Joe Edelman discusses how to get the perfect professional headshot. He talks about the importance of hiring a professional, what takes place during a photo session, and how to prepare yourself to get that amazing shot.

Joe's photography career has spanned four decades, from his start as a newspaper photojournalist to his work photographing all types of people for commercial clients such as magazines, colleges, corporations, and advertising agencies.

Joe's work has been published in magazines like Maxim, Cosmopolitan, Get Fit, and Shape. Joe also has a popular Youtube channel at Photo Joe Edelman where he discusses the hows and whys behind creating great photographs.

Show Notes:

Joe Edelman: http://joeedelman.com Joe Edelman on Youtube: https://www.youtube.com/user/PhotoJoeEdelman Join Joe's Facebook Group: https://www.facebook.com/groups/ispphotographers/

View Example Photos: https://wellattended.com/blog/036-get-perfect-headshot-joe-edelman/

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Chris Davis discusses how to produce theater in unconventional spaces. He talks about the reasons to perform in an unconventional space, how to find a space, and the types of arrangements you can make with the owners.

Chris is a writer and performer residing in Philadelphia. His recent projects include solo shows One-Man Apocalypse Now, Juan-Winfield, Bortle 8, Drunk Lion, and Violence of the Lambs. His solo shows have toured throughout the United States and Europe.

He has participated in the Edinburgh Fringe Festival for the last 3 years, and this year his show One-Man Apocalypse Now will have its Euoprean premiere there. Other projects Damned Dirty Apes!, Alias Ellis Mackenzie, Anna K, Holly's Dead Soldiers,The Post-Show, and Vainglorious. He was also selected as one of Billy Penn's Artists to Watch Out For.

Show Notes:

Chris Davis - http://www.realchrisdavis.com/ Twitter - https://twitter.com/1drunklion Instagram - https://www.instagram.com/1drunklion/

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