WellAttended: Event and Theatre Marketing / Promotion

Jefferson Arca discusses how to be an entertaining emcee. He talks about how to become an emcee, how to develop your character, his strategy on how to entertain an audience, and how to come up bits.

Jefferson has done comedy, stage, and screen for the past thirty years, living in Los Angeles, NYC and Europe. During that time he appeared on "Breaking Bad", did voice over work for the Walking Dead video game, and emceed Deschutes Brewery's National Beer-lesque Tour from 2013 - 2017.

He returned home to Denver in 2006 to own and run The Clocktower Cabaret, a nightclub in the historic D&F Tower. He produces live music, burlesque, drag shows, and comedy nights, and he has emceed and/or produced two to four shows a week there for the past eleven years. His character, Naughty Pierre, has become a Denver icon and can be found popping up all over town, in addition to his regular shows every Thursday at 8pm and Saturday at 11pm.

Show Notes:

Website - http://clocktowercabaret.com

-

Download our free marketing resources at https://wellattended.com/resources

Thom Britton talks about how to use Google Maps to promote your shows. He explains why his photos have gotten over 250,000 views, how he uses Maps in his marketing strategy, and how to most effectively use your photos to increase your exposure.

Thom is a fire eater, a classically trained Chef, and a director and producer of circus shows. He has worked for Master Chef Rick Bayless, opened for Green Day, and has won acclaim for his one-man show, "FreakShow & Tell."

Show Notes:

FreakShow & Tell - https://freakshowtell.com/ Danger Circus - http://dangercircus.com/

-

Download our free marketing resources at https://wellattended.com/resources

Dominic Calabrese explains why you should join a publicity club. He talks about the goals of a publicity club, what takes place during meetings, and the benefits of joining.

Dominic is an award-winning public relations professional. He is currently the Senior Vice President of Public Relations at the Chicago Lighthouse. Under his leadership, The Lighthouse's public relations department has won eight Golden Trumpet Awards and three Silver Trumpet Awards for outstanding achievement from the Publicity Club of Chicago.

Among his major accomplishments is placing a front-page profile of The Lighthouse's clock-making operation in the Wall Street Journal. In addition to overseeing public relations for The Lighthouse, Dominic is an adjunct professor at Columbia College Chicago. He is also President of the Publicity Club of Chicago, the nation's largest independent public relations organization.

Show Notes:

Publicity Club of Chicago - http://www.publicity.org/ Chicago Lighthouse - http://chicagolighthouse.org/ Email - [email protected]

-

Download our free marketing resources at https://wellattended.com/resources

Tara Wolfe discusses how to engage your community to build your audience. She talks about their acts of kindness program, how they make each of their productions individually self-sustaining, and how they structure their productions to support the community.

Tara is the Founder and Producing Artistic Director of Human, Kind Theater Project. She received her BFA with Dual Honors in Directing, Playwriting, and Production with an emphasis in Directing from the University of the Arts in 2015. She has spent the last ten years studying theater, and after practicing her craft in Philadelphia, San Diego, and Denver, she set her sights on developing a new type of theater company that integrates accessibility, community kindness, and artistic excellence. In addition to her role at Human, Kind, Tara's work as a director, improviser, and teaching artist can be seen all over Colorado.

Show Notes:

Website - https://www.hktheaterproject.com/ Facebook - https://www.facebook.com/HKTheaterProject/

-

Download our free marketing resources at https://wellattended.com/resources

John Pyka discusses character development for the solo performer. He talks about why it is important to have a character, how he came up with Big Daddy Cool, and teaches his 12 step program of character development.

For nearly 30 years, John has been entertaining audiences around the world with his distinctive theatrical fusion of vocal music, magic, and situational comedy with larger-than-life characters. He is an award-winning actor, singer, and magician who has appeared on MTV, A&E, ABC, PBS, and the BBC. He has also appeared with the touring production of the Broadway Musical "Closer Than Ever" and as "Big Daddy Cool" in the Off-Broadway production of Swingin' At The Roxy.

John has played some of the great characters in theater like The Cowardly Lion, Jud Fry, Rooster Hannigan, Marryin' Sam, Norman Bulansky, Buffalo Bill, and Mr. Bumble. He has created several original characters, including the 1940s swing magician Big Daddy Cool, the past-his-prime vaudevillian Uncle Eddie Sparks, and the World Heavyweight Champion strongman Johnny Awesome!

John is the creator and producer of popular variety shows like The Magic Cabaret, Opry Mills Olde Time Family Theater, The Opry Mills Holiday Family Theater, and Music City Magic. He is also the producer and host of the Dieselpunk Podcast, The Voice of Dieselpunk He is also the producer and host of the weekly YouTube web-show The Roll N Go Game Review Show. John has authored 4 books on magic, including the best-seller Theatrical Magic.

Show Notes:

Website – http://bigdaddycoolshows.com/ Theatrical Magic - http://amzn.to/2tdQJrb Theatrical Magic Kindle - http://amzn.to/2stSNic

Download the 12 Step Program here: https://wellattended.com/blog/050-character-development-solo-performer-john-pyka/

-

Download our free marketing resources at https://wellattended.com/resources

Carol Jackson discusses 10 tips for your post-show discussion. She talks about the benefits of post-show discussions, how to organize them, and the best ways to get the audience involved.

Carol is the co-founder of Minnesota Theatre Love. Carol and her sister Julie started the blog in 2014 with the goal of highlighting all of the amazing theatres in the Twin Cities. In the past three years, they have written over 230 posts about must see shows and marketing strategies. In the 90s, Carol worked in the box offices at the Fitzgerald Theater and Park Square Theatre for over a decade. She is currently a librarian at the Ramsey County Library in St. Paul.

Show Notes:

Website - http://www.mntheaterlove.com/ Facebook - https://www.facebook.com/mntheaterlove/ Twitter - https://twitter.com/MNTheaterLove Email - [email protected]

Download the 10 tips here: https://wellattended.com/blog/049-10-tips-post-show-discussion-carol-jackson/

-

Download our free marketing resources at https://wellattended.com/resources

Peter Michael Marino talks about how to get a brand sponsorship for your show. He discusses how he approached Post-it Notes, how he pitched them to become a sponsor, the sponsorship deal, and how it helps his show stand out.

Peter is an award-winning solo show teacher, director, producer, and performer. He's the creator and co-producer of SOLOCOM, which has launched over 400 world-premiere, international solo comedies at The People's Improv Theater.

His long-running solo comedy Desperately Seeking the Exit chronicled the making and unmaking of his West End musical flop Desperately Seeking Susan - receiving 5-star reviews and a London transfer. His 2015 solo chat show spoof, Late with Lance!, also played everywhere from Orlando to London. His current show, Show Up, is an improvised solo show deconstruction that's about the audience, and is playing in NYC, Orlando, and Edinburgh.

Peter's production company PM2 Entertainment has presented David Mills: Shame!, Jason Kravits' Off the Top!, LA comedy duo Moby Alpha, the immersive Joe's NYC Bar, and the acclaimed international solo show hit David Carl's Celebrity One-Man Hamlet.

Show Notes:

Website - www.petermmarino.com Show Up - https://www.showuptheshow.com Facebook - https://www.facebook.com/petermichaelmarino Twitter: https://twitter.com/blackoutpete

Download Pete's Post-It Notes pitch here: https://wellattended.com/blog/048-getting-brand-sponsorship-peter-michael-marino/

- Download our free marketing resources at https://wellattended.com/resources

Dominic Calabrese discusses how to develop relationships with the media. He talks in detail about how to contact the media, how to become a resource, how to get publicity, and how to nurture your relationship.

Dominic is an award-winning public relations professional. Dominic has held senior-level positions in academia, government, and non-profit sectors. He is currently the Senior Vice President of Public Relations at the Chicago Lighthouse. Under his leadership, The Lighthouse's public relations department has won eight Golden Trumpet Awards and three Silver Trumpet Awards for outstanding achievement from the Publicity Club of Chicago.

Among his major accomplishments is placing a front-page profile of The Lighthouse's clock-making operation in the Wall Street Journal. In addition to overseeing public relations for The Lighthouse, Dominic is an adjunct professor at Columbia College Chicago. He is also President of the Publicity Club of Chicago, the nation's largest independent public relations organization.

Show Notes:

Chicago Lighthouse - http://chicagolighthouse.org/ Email - [email protected] Publicity Club of Chicago - http://www.publicity.org/

Download the handout on how to develop media relationships here: https://wellattended.com/blog/047-develop-media-relationships-dominic-calabrese/

- Download our free marketing resources at https://wellattended.com/resources

Bernie Bregman discusses how he produces successful nerd nightclubs. He talks about why he started the nightclub, the types of deals he makes with venues, and shares his advertising secrets he's used to build his large following.

Bernie is the Founder of Nerds Like Us which is a community for nerd culture. Bernie produces stage shows, conventions, nerd parties, nerd nightclubs, midnight movie screenings, weddings, and many other types of events.

He started as a hype-man in the Rocky Horror circuit in the late 90s before taking on pop-culture and comic conventions. He has worked every kind of event and built an amazing network of talented individuals who help him achieve his event's goals. His work includes the Rocky Horror 35th and 38th annual conventions, Stan Lee's Los Angeles Comic Con Cosplay Ball 2014-present, and he recently launched the concept of nerd nightclubs all across the country.

Show Notes:

Nerds Like Us Facebook - https://www.facebook.com/NerdsLikeUs/ Twitter - https://twitter.com/NERDSLIKEUS Instagram - https://www.instagram.com/nerdslikeus/

Bernie Bregman Twitter - https://twitter.com/berniebregman Facebook - https://www.facebook.com/berniebregman

Click here to see Bernie's promotional photos: https://wellattended.com/blog/046-producing-successful-nerd-nightclubs-bernie-bregman/

- Download our free marketing resources at https://wellattended.com/resources

Carol Jackson discusses 10 ways to make your website patron friendly. She talks in detail about what information you need on your site, how to make navigation easy, and how to make people want to see your shows.

Carol is the co-founder of Minnesota Theatre Love. Carol and her sister Julie started the blog in 2014 with the goal of highlighting all of the amazing theatres in the Twin Cities. In the past three years, they have written over 230 posts about must see shows and marketing strategies. In the 90s, Carol worked in the box offices at the Fitzgerald Theater and Park Square Theatre for over a decade. She is currently a librarian at the Ramsey County Library in St. Paul.

Show Notes:

Website - http://www.mntheaterlove.com/ Facebook - https://www.facebook.com/mntheaterlove/ Twitter - https://twitter.com/MNTheaterLove Email - [email protected]

Download the 10 Ways to Make Your Website Patron Friendly: https://wellattended.com/blog/045-10-ways-make-website-patron-friendly-carol-jackson/

- Download our free marketing resources at https://wellattended.com/resources