WellAttended: Event and Theatre Marketing / Promotion

Shawn Rawls discusses 3 ways to engage with your patrons to increase sales. Shawn talks about how he does this through his newsletter, with the help of his dancers, and his honorary committee.

Shawn grew up in Cleveland, Ohio and studied martial arts and street dance from a young age. At sixteen, he attended the Cleveland School of the Arts and began dancing with Youth At Risk Dancing and the Urban Dance Collective. These youth company experiences provided him with training from Paul Taylor, Pilobolus, and the Dayton Contemporary Dance Company.

In 2010, Shawn graduated with a B. F. A. in performance and choreography from Belhaven University. Shawn is now a professional dancer, teacher, and choreographer in New York City. He trained at Broadway Dance Center, Steps, Peridance, and with artists like Mia Michaels from So You Think You Can Dance.

Shawn has performed with over a dozen dance companies throughout the United States and abroad. As a freelance choreographer for more than seven years, he recently won the first round of the NYC XYZ choreography competition and placed runner up in the final round. Shawn's choreography has been featured in Dancing Wheels and the Roxey Ballet.

Shawn is the founder and artistic director of Emotions Physical Theatre, a dance company that performs in New York and around the United States.

Show Notes:

Emotions Physical Theatre - http://emotionsphysicaltheatre.com/ Instagram - https://www.instagram.com/emotionsphysicaltheatre/ Email - [email protected]

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Thom Britton talks about how going live on social media can help build your audience. He explains what it means to go live, how to use live most effectively, and shares the gear that you need to get started.

Thom is a fire eater, a classically trained Chef, and a director and producer of circus shows. He has worked for Master Chef Rick Bayless, opened for Green Day, and has won acclaim for his one-man show, "FreakShow & Tell."

Show Notes:

FreakShow & Tell - https://freakshowtell.com/ Danger Circus - http://dangercircus.com/ Gear List - https://www.amazon.com/registry/wishlist/1CZSUPY2MGJJ4/ref=cm_sw_r_fm_ws_x_ACKMybZKAX21X

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Evan Greenberg explains how AfterWork Theater is making dreams come true with their tuition based theatre program. Evan talks about their business model, the differences between AfterWork Theater and traditional community theater, how he builds a community, and how he's changing the way people think about pay-to-play.

At the age of four, Evan Greenberg attended an after-school theater program and instantly fell in love with performing. As he got older, school theater and performing arts camp kept him on stage around the clock. Evan attended NYU film school and ended up settling down as a real estate agent in New York.

After taking a break from theater for many years, Evan suddenly realized just how much he missed being in shows. It wasn't the idea of fame or fortune he craved but rather, the fun, the friends, and the opportunity to express himself through song and dance. In 2012, Evan founded AfterWork Theater in an effort to reclaim everything he loved about performing. Evan currently serves as Executive Director to the AfterWork Community. Through this organization, he has produced over 20 shows with more than 400 participants and reconnected with his greatest passion in life.

Show Notes:

AfterWork Theater – www.afterworktheater.org AfterWork Theater on Facebook - https://www.facebook.com/AfterWorkTheater/ Email – [email protected]

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Joe Edelman discusses how to get amazing promotional photos. He talks about how to find and hire a photographer, how to plan for a shoot, and how to work with a photographer to get the best shots possible.

Joe's photography career has spanned four decades, from his start as a newspaper photojournalist to his work photographing all types of people for commercial clients such as magazines, colleges, corporations, and advertising agencies. He has received both state and national awards for fashion photography and photojournalism.

His work has been published in magazines like Maxim, Cosmopolitan, Get Fit, and Shape. He has been hired to complete assignments for the New York Times and The Los Angeles Times. Joe also has a popular Youtube channel at Photo Joe Edelman where he discusses the hows and whys behind creating great photographs.

Show Notes:

Joe Edelman: http://joeedelman.com Joe Edelman on Youtube: https://www.youtube.com/user/PhotoJoeEdelman Join Joe's Facebook Group: https://www.facebook.com/groups/ispphotographers/

View Example Photos: https://wellattended.com/blog/031-get-amazing-promotional-photos-joe-edelman/

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Kyle Prescott discusses the fundamentals of producing a local concert. He discusses the costs associated with producing a show, the types of venues to book, and how he works with local businesses to promote his shows.

Kyle is an independent concert promoter and band manager. He attended the University of North Alabama where he received his Bachelor's degree in Entertainment Industry. He's been booking local, regional, and national bands for the past 7 years and managing bands the past 2 years. He works with a wide range of indie, rock, metal, hardcore, and punk bands. He started out booking in basketball gyms and skating rinks until he was eventually able to find a home at a reliable venue where he books a majority of his shows.

Five years ago, he started an annual summer festival called Summer Bash where over 10 bands play over multiple stages. He also recently accepted a position as a booking agent at The Wavelink Agency where he is booking multiple tours throughout the year.

Show Notes:

Facebook: https://facebook.com/KyleSPrescott

Twitter: @kylesprescott

Instagram: @kylesprescott

Email: [email protected]

WellAttended on Facebook - https://www.facebook.com/groups/1844088272479545/

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Jeff McBride discusses how he produces a successful monthly variety show in Las Vegas. He talks about how he started the Wonderground, why he made it a variety show and how that helps build his audience, he explains the differences between radiant and magnet marketing, and how he makes his guests feel special.

Jeff is a three time award winner at the International Grand Prix of Magic in Monte Carlo and is widely recognized as an innovator in contemporary magic. For several years, Jeff headlined at Caesars Magical Empire in Las Vegas, where he was voted critics' choice as Best Magician in Las Vegas. He is also a three-time Guiness World Record holder.

Jeff has been featured on every major television network with appearances on The World Magic Awards, Masters of Illusion, Celebracadabra!, and Mindfreak. Jeff has even gone where no magician had gone before as a special guest on Star Trek: Deep Space Nine.

Show Notes:

Wondergound - http://vegaswonderground.com/ Jeff McBride - http://mcbridemagic.tv

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Clay Mabbitt discusses how to turn email subscribers into ticket buyers. He explains how to grow your list, how to build relationships with subscribers, the types of content to send, and how to tell if your emails are being effective.

While working in the professional marketing world in 2010, Clay volunteered to promote a show he was appearing in at a small theatre in Indiana. During that process he realized many of the marketing tools and tactics that are commonplace in a more "corporate" environment are either unknown or misunderstood in many small theatres. The week after that first show closed he began work on SoldOutRun.com where he has since accumulated years worth of blog posts and podcast episodes about what he's learned in the process of translating his experience in the marketing world into the world of theatre.

Show Notes:

The Email Marketing Primer For Theatres - http://soldoutrun.com/email-marketing-primer/

The Big List of Theatre Marketing Tactics - http://soldoutrun.com/theatre-marketing-tactics/

Contact - http://soldoutrun.com/ask-me/

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Kate Trammell explains how to write a hook-able resume for an arts career. She discusses the differences between a CV and a resume, how to tailor your resume for a specific job, how to list your accomplishments, and the best ways to format your document.

Kate is a New York City based events, career, and creative workshop educator, theatre artist, and educational theatre blogger. She has a Bachelor's degree in Theatre with an emphasis on Acting & Directing from Sam Houston State University. She has also trained in improvisation at the ColdTowne Theater in Austin, Texas.

While in Austin, she started working as a teaching artist in public schools and private workshops and as an arts administrator for non-profit organizations. She earned her Master's degree in Educational Theatre from New York University.

Show Notes:

Kate Trammell - http://www.katetrammell.com/

Email – [email protected]

Download Kate's Resume - https://wellattended.com/blog/027-writing-hook-able-resume-arts-career-kate-trammell/

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John DiMare discusses the four Es of creating a simple marketing plan. The four Es stand for Effect, Execution, Engagement, and Evaluation. John explains each one of these mindsets and gives examples on how to use them to create a marketing plan for your productions.

John started his first small business, a mobile DJ entertainment company, when he was 17 years old and a freshman in college. There he learned skills in running a business, working with other event vendors, as well as working with sometimes difficult customers.

John is a certified Ziglar Legacy Trainer and presents lectures and workshops on many of the key Ziglar development programs. He answers business questions and hosts podcasts on topics such as marketing, sales, and team development on his website AwesomeImpact.com.

Show Notes:

Awesome Impact – http://awesomeimpact.com

Email John - [email protected]

Download the 4 Es worksheet – https://wellattended.com/blog/026-4-es-creating-simple-marketing-plan-john-dimare/

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Matt Marberry discusses how to market your shows as an attraction. He explains how to advertise with coupon books and rack cards and how to partner with tourist gift shops to sell tickets. He also explains how pre-sales are helping him recover advertising costs.

Matt was raised in Las Vegas where he was able to see many different productions during his childhood. Matt began his professional entertainment career as a singing bus boy at the Stratosphere Casino. He has worked with companies as Sea World Parks and Entertainment, Disney Cruise Line, and Universal Studios where he performed as Jake Blues from the Blues Brothers. After years of performing, he was given opportunities to direct shows at Mystery Dinner Playhouse and Captain Jack's Pirate Ship in Virginia Beach.

Matt founded OBX Mystery Dinner in 2014 where he creates, produces, and manages shows. Matt has quickly expanded to other attractions including a ghost tour in the Outer Banks and a second Mystery Dinner Theater in Williamsburg, Virginia. He recently formed a partnership with Tim Hass to write scripts for his Mystery Dinner Theatre and now sells the performance rights to other producers.

Show Notes:

Matt Marberry on Facebook - https://www.facebook.com/matt.marberry.7

OBX Mystery Dinner in North Carolina – http://obxmysterydinner.com

OBX Mystery Dinner in Virginia – http://mysterydinnerwilliamsburg.com

OBX Ghost Tours – http://obxghosttours.com

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