WellAttended: Event and Theatre Marketing / Promotion

John DiMare discusses the seven deadly sins of small business marketing and how to avoid them. A few topics include how to create a persona to make your marketing more effective, how to build a premium brand mentality, how to grow relationships with customers, and much more.

John started his first small business, a mobile DJ entertainment company, when he was 17 years old and a freshman in college. There he learned skills in running a business, working with other event vendors, as well as working with sometimes difficult customers.

For years, friends and colleagues have asked John for advice in many areas of small business. John now answers those questions on his website AwesomeImpact.com. There he hosts podcasts on topics such as marketing and team development.

John is a certified Ziglar Legacy Trainer, which means he has been certified and trained by the Zig Ziglar Corporation to present lectures and workshops on many of the key Ziglar development programs.

Show Notes:

Awesome Imact – http://AwesomeImpact.com

Strategic Planning Worksheet – https://wellattended.com/blog/024-7-deadly-sins-small-business-marketing-john-dimare/

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Paul Draper discusses how to get theatres to book your show. He talks about how to find theatres, the best ways to contact them, what theatres are looking for in an act, the type of promotional tools to send them, and he explains the differences between a corporate show and a theatre show.

Paul is an anthropologist, magician, and mentalist who has traveled the world in search of magic and mysteries to bring you his show, "Mysteries of the Mind".

Some of his recent TV appearances include: Hell's Kitchen, Pawn Stars, Ghost Adventures, Mindfreak, and House Hunters. He's also been featured in articles for Psychology Today, Glamour Magazine, AskMen.com, and has many guest contributions for the AP and AOL News.

Paul has lectured and performed at Yale University, Apple, The World Famous Magic Castle in Hollywood and The Magic Circle in London. As a respected Las Vegas entertainer, Paul has headlined in the 800 seat showroom at the Orleans Casino and is the House Magician for the Venetian Hotel & Casino.

Show Notes:

Website - http://www.MentalMysteries.com

Facebook - https://www.facebook.com/MentalMysteries/

Instagram - https://www.instagram.com/paulwdraper/

Demo video - https://vimeo.com/pauldraper/pauldraper2017

TV Shows - https://youtu.be/BK4RuRq61lk

Wikipedia - https://en.wikipedia.org/wiki/Paul_W_Draper

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Freya West discusses why classes are a good business model in conjunction with shows. She talks about why she started offering burlesque classes, why she teaches classes 5 days a week, how she prices her classes and shows, and she explains the first steps in creating classes for your patrons.

Freya began her burlesque journey in 2008 when she started learning from Michelle L'Amour. She now lives in Nashville, Tennessee and produces and performs with Music City Burlesque and is a featured performer at Skulls Rainbow Room. She started her finishing school for fierce ladies, Delinquent Debutantes, in 2010. And in 2014, she kickstarted her own studio to have a place to teach classes and produce shows.

Freya has been on stage in 15 states and 4 countries, including headlining Iceland's very first burlesque show. She's been on screen in several music videos and a few reality TV shows. She has taught nearly 1,000 women the power of the shimmy in her burlesque classes.

Show Notes:

Delinquent Debutantes

Website - www.delinquentdebutantes.com Facebook - https://facebook.com/delinquentdebutantes Instagram - https://instagram.com/delinquentdebs

Freya West

Facebook - https://facebook.com/foxyfreyawest Instagram - https://instagram.com/freyanator Email - [email protected]

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Jim DeLutes discusses how to produce a successful arts festival. He talks in detail about how he formed a partnership with a college, how much a festival costs to produce, how he advertises and gets sponsors, and how he has grown his attendance over the past 5 years.

Jim has been the director of the Denver Arts Festival for the past 10 years and the director of the Affordable Arts Festival for the past 5 years. He took the Denver Arts Festival from a barely ranked show to one of the top 25 shows in the country. By year three of the Affordable Arts Festival he had the show ranked in the top 40 out of 600+ shows in the country.

As an artist himself, in the past 16 years he has been in over 300 shows on the national circuit. He also has a background in business as a stock broker and business broker. Jim brings an interesting balance to the art festival business because he understands how to run the logistics of a large festival and knows what artists need to make the shows successful for them.

Show Notes:

Denver Arts Festival - http://www.denverartsfestival.com/

Affordable Arts Festival - http://www.affordableartsfestival.com/

Jim DeLutes - http://www.jdlphotos.com/

Jim DeLutes - 303.330.8237

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Joanne Bernstein discusses how to enhance your customer experience. She describes how to delight your audiences, how to measure customer satisfaction, how to create a customer service strategy, and how to plan for service recovery.

Joanne is an educator, author, consultant, speaker and manager for non-profit organizations, primarily in the field of arts and culture management and marketing. Joanne is the author of Standing Room Only: Insights for Engaging Performing Arts Audiences which is a comprehensive sourcebook with up-to-date marketing strategies and techniques for theater, music, dance, and opera organizations.

Show Notes:

Joanne Bernstein

Joanne's Blog

Anticipation and the Unexpected

Additional WellAttended Interviews:

How to Sell More tickets and Increase Repeat Patrons

How to Increase Your Theatre's Revenue

Online Ticketing Insights

Books:

Standing Room Only

Arts Marketing Insights

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Kayt Peck discusses how to use strategic planning to grow your organization. She talks about how to create a 3 to 5 year plan, how to create a development plan to set fundraising goals, and how to apply for grants.

Kayt is a Certified Fund Raising Executive with over 25 years of experience as a fundraiser and project manager in the nonprofit sector. She has raised over $30 million for organizations both domestic and international. She currently serves as president of Nat Gold Players in Las Vegas, New Mexico and is a board member for Theater New Mexico. She is also an accomplished playwright as a two-time winner in the Rocky Mountain Voices competition and creator of "Sheltered Women," the play which won top honors in the 2015 New Mexico AACTFest which went on to receive a special award for Excellence in Play Writing at the Region VI AACTFest.

Show Notes:

Foundation Center

Kayt Peck's Website

[email protected]

[email protected]

505.454.0060

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Mike Broemmel discusses how to be successful as a theatre company that produces new work. He talks in detail about how he first got people to attend shows, how it gives his company an edge in a competitive marketplace, and how producing plays about local figures fills seats.

Mike is an award-winning playwright, novelist, short fiction author, and an inspiring lecturer. Mike began his career in the political arena working in the White House Office of Media Relations during the administration of Ronald Reagan.

In the past decade, Mike has garnered attention for his compelling and at times controversial plays. A number of his plays have been produced across the U.S., including The Row, Goddess People, Taking Tea with the Ripper, and The Bonfils Girl.

Show Notes:

Theatrix USA

Facebook

Twitter

Act One Productions

Facebook

Twitter

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David Serero discusses his past, present, and future marketing strategy, why you should invest in your audience, how to use other mediums to make money from your productions, and how to set ticket prices for your first few shows.

David is a singer, actor, producer, and recording artist. At only 35 years old, he has performed in more than 1000 concerts and shows and is in more than 100 films. He produces theatre, opera, musicals, music and film festivals, and has his own record label. He is also marketing consultant and works around the world.

Show Notes:

David Serero

David Opera Singer on Facebook

David on Facebook

Email - [email protected]

David on Youtube

Join the WellAttended Facebook Group - https://www.facebook.com/groups/1844088272479545/

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Gregg Tobo discusses how to start performing at fringe festivals, how to set your ticket prices, how to advertise, how to stand out, and how to select the right festival for your show.

Gregg is known as the man who mastered Pi for memorizing more than 1,149 digits. He has performed professionally as a magician for the past 9 years and has successfully performed at over 15 fringe festivals.

Show Notes:

Gregg Tobo's Website

Gregg on Facebook

Canadian Association of Fringe Festivals

U.S. Association of Fringe Festivals

The Copywriter's Handbook

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Laurie Colton discusses how Venice Theatre uses direct mail to increase their ticket sales. She discusses the type of mailers they use, how much money they spend, their return on investment, and the most cost effective way to start marketing with direct mail.

Laurie is the Director of Marketing and Public Relations at Venice Theatre which is the second largest community theatre in the United States. Born and raised in Chicago, Laurie holds a BA from Loyola University. She has worked in the fields of education, social services, and non-profit management at a variety of organizations in Chicago, Philadelphia, and Sarasota. Prior to coming to Venice Theatre in 2008, she was the Director of Communications for Habitat for Humanity in Sarasota.

Show Notes:

Welcome Wagon Wrike Every Door Direct Mail

Venice Theatre Facebook Twitter Instagram Youtube TripAdvisor

Sign up for the Venice Theatre Newsletter

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