Next in Media

"We're going to be talking about real outcomes, not cookie-based outcomes."


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Next in Media spoke with Kelly Metz, Chief Investment Officer, OMD USA about why she's not shedding a tear for third party cookies, whether the currency wars are dying, and the different between YouTube and TikTok when it comes to grabbing TV budgets.

 

Guest: Kelly Metz

Host: Mike Shields

Sponsored by: Publica

Produced by: Fresh Take

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Next in MediaBy Mike Shields

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