In this special episode of the First Chair Podcast, PSIA-AASI CEO Jeff Lifgren and Marketing & Communications Director Katherine Fuller share the inside story behind this season’s all-new member survey. This isn’t just another questionnaire — it’s part of a larger, ongoing effort to better understand and respond to the needs of instructors, schools, and the entire snowsports industry.

Jeff and Katherine discuss why this new approach is different, how it will help PSIA-AASI stay relevant in a rapidly changing environment, and why every member’s participation matters. From uncovering what drives instructors to helping schools tell their story to resort ownership, this project is all about listening, learning, and building a stronger future for everyone on snow.