WTF is actually going on in the online space right now?

Because if you’ve been feeling like things have slowed down… like your content isn’t converting the way it used to… like people just aren’t buying - you’re not imagining it.

But you’re also not seeing the full picture.

In this episode, how I've started the year and what’s actually working now as we move into the second quarter of 2026.

I share:

Why people are still buying (just faster and differently)

The shift from nurturing to immediate decision-making

What worked, what flopped, and what I’ve completely changed in my strategy

The funnel that went from 7/10 to break-even

The strategy now driving 3–5x ROAS (and replacing everything else)

Why content alone isn’t enough anymore

And what I’d stop doing immediately if I wanted results this year

If you want a path that’s clear, tangible, and actually drives sales - this is the episode.

Do it for yourself:

Want to learn the ready-to-buy buyer messaging method? Get Resonance here

Build a £2 a day ad strategy with Followers that Buy? DM me '80' here