Wharton Marketing Matters

By The Wharton School

Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the ... more

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FAQs about Wharton Marketing Matters:

How many episodes does Wharton Marketing Matters have?

The podcast currently has 293 episodes available.

Wharton Marketing Matters episodes:

February 22, 2024 Jazmyn Williams, Director of Brand Marketing for The Honey Pot Company
Wharton's Barbara Kahn and Dave Reibstein speak with Jazmyn Williams, Director of Brand Marketing for The Honey Pot Company about the background of the company, their marketing strategy, their "Reclaiming Wellness Campaign", and more.
Hosted on Acast. See acast.com/privacy for more information.
...more
18min
February 22, 2024 Devo Harris, CEO and Founder of Adventr
Wharton's Barbara Kahn and Dave Reibstein speak with Devo Harris, CEO and founder of Adventr, about the brand story, their interactive content software, connective media, and more.
Hosted on Acast. See acast.com/privacy for more information.
...more
19min
February 22, 2024 Andre Woolery, Senior Vice President of Branded Content, REVOLT
Wharton's Barbara Kahn and Dave Reibstein speak with Andre Woolery, Senior Vice President of Branded Content at REVOLT about Revolt's engagement with the community, how they connect brands with artists, how they incorporate tech and AI into the platform, and more.
Hosted on Acast. See acast.com/privacy for more information.
...more
16min
February 15, 2024 Alyson Griffin, State Farm's Head of Marketing
Wharton's Barbara Kahn and Dr. Americus Reed speak with Alyson Griffin, State Farm's Head of Marketing, about their top-ranked Super Bowl ad, celebrity partnerships, working with Jimmy Kimmel, and strategic ad placement.
Hosted on Acast. See acast.com/privacy for more information.
...more
26min
February 15, 2024 Jameson Fleming, Adweek's Managing Editor of Marketing
Wharton's Barbara Kahn and Dr. Americus Reed speak with Jameson Fleming, Adweek's Managing Editor of Marketing, about the Super Bowl ads, what worked, what didn't, ad cost and placement, and more.
Hosted on Acast. See acast.com/privacy for more information.
...more
28min
February 08, 2024 Andrew Sneyd, EVP of Marketing at Fanduel
Wharton's Barbara Kahn and Dr. Americus Reed speak with Andrew Sneyd, EVP of Marketing at Fanduel about the history of Fanduel, sports gambling, fantasy sports, marketing during the Super Bowl, and more.
Hosted on Acast. See acast.com/privacy for more information.
...more
27min
February 08, 2024 Jeanine Poggi, Editor in Chief at Ad Age
Wharton's Barbara Kahn and Dr. Americus Reed speak with Jeanine Poggi, Editor in Chief at Ad Age about Super Bowl ad trends, what goes into their ad ratings, the changes in Super Bowl commercial categories, the impact of Taylor Swift, branding around the Super Bowl and more.
Hosted on Acast. See acast.com/privacy for more information.
...more
28min
February 01, 2024 Jordan Yob, Senior Brand Marketing Manager at Saucony
Wharton's Barbara Kahn and Dr. Americus Reed speak with Jordan Yob, Senior Brand Marketing Manager at Saucony about the heritage of Saucony, the importance of staying consumer focused, and the "marathumb challenge."
Hosted on Acast. See acast.com/privacy for more information.
...more
18min
February 01, 2024 Evan Horowitz, CEO & Co-Founder, Movers+Shakers
Wharton's Barbara Kahn and Dr. Americus Reed speak with Evan Horowitz, CEO & Co-Founder of Movers+Shakers about the digital first approach to marketing, Netflix marketing campaign, TikTok, social shopping, and the importance of cultural relevance in marketing.
Hosted on Acast. See acast.com/privacy for more information.
...more
19min
February 01, 2024 Olivia Morley, Senior Agencies Reporter at Adweek
Wharton's Barbara Kahn and Dr. Americus Reed speak with Olivia Morley, Senior Agencies Reporter at Adweek about the Sundance Film Festival, Cotopaxi's New Partnership, Robert Kraft's anti-semitism Super Bowl Ad, and more marketing trends.

Hosted on Acast. See acast.com/privacy for more information.
...more
19min

FAQs about Wharton Marketing Matters:

How many episodes does Wharton Marketing Matters have?

The podcast currently has 293 episodes available.