Wharton's Barbara Kahn and Dr. Americus Reed speak with Asa Hiken, technology reporter for Ad Age about CES 2024, marketing on the Las Vegas Sphere, mixed reality technology, and more.

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Wharton's Barbara Kahn and Dr. Americus Reed speak with Dave Reibstein, Wharton Marketing Professor about Jason Kelce's personal brand, and Nike's breakup with Tiger Woods.

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Wharton's Barbara Kahn and Dr. Americus Reed speak with Tracy Garbowski, Executive Vice President of Marketing, Carbone Fine Food about how they got involved in CPG, expanding the awareness of the brand, and the "all that at home" campaign.

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Wharton's Barbara Kahn and Dr. Americus Reed discuss age in media, The Golden Bachelor, personal brands, George Santos, and Elon Musk's outburst with X advertisers.

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Wharton's Barbara Kahn and Dr. Americus Reed speak with Daniel Reynolds, Vice President, Head of Global Content, Media, and Partnerships at Hilton about the importance of content to customers, participative Storytelling, brand consistency, and the Hilton 10 minute TikTok.

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Wharton's Barbara Kahn and Dr. Americus Reed speak with Suzanne Kapner, Reporter for The Wall Street Journal about Black Friday and the holiday shopping season.

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Wharton's Barbara Kahn and Dr. Americus Reed speak with Allison Ellsworth, Co-Founder and Chief Brand Officer of Poppi about the founding of Poppi, social media marketing, their distribution channels, and more.

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Wharton's Barbara Kahn and Dr. Americus Reed speak with Gina Hardy, Chief Customer Officer at Drizly about the beverage delivery, the Drizly founding story, how they connect with consumers, and more.

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Wharton's Barbara Kahn and Dr. Americus Reed speak with Julie Alvin, theSkimm's SVP of Content about the background of theSkimm, how they respond to their audience, and how they marry the ideas of sales and content.

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Wharton's Barbara Kahn and Dr. Americus Reed speak with James Zahn, AKA The Rock Father, Editor-in-Chief of The Toy Book about the top toy trends for the 2023 holiday shopping season.

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