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Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the ... more
FAQs about Wharton Marketing Matters:How many episodes does Wharton Marketing Matters have?The podcast currently has 293 episodes available.
October 05, 2023Jenna Lebel, Chief Marketing Officer at Liberty MutualWharton's Dr. Americus Reed speaks with Jenna Lebel, CMO of Liberty Mutual, about the company, her career journey, and the landscape of marketing in the insurance sector. Hosted on Acast. See acast.com/privacy for more information....more26minPlay
September 28, 2023Julian Cannon, Marketing Reporter at DigidayWharton's Barbara Kahn & Dr. Americus Reed speak with Julian Cannon, Marketing Reporter at Digiday, about NFL content usage, TikTok e-commerce, and the Champion brand. Hosted on Acast. See acast.com/privacy for more information....more26minPlay
September 28, 2023Thomas Ranese, CMO of ChobaniWharton's Barbara Kahn & Dr. Americus Reed speak with Thomas Ranese, CMO of Chobani about their brand, brand value, their marketing strategy and more. Hosted on Acast. See acast.com/privacy for more information....more13minPlay
September 28, 2023Elizabell Rivera Marquez, CMO of Dreyer's Grand Ice CreamWharton's Barbara Kahn & Dr. Americus Reed speak with Elizabell Rivera Marquez, CMO of Dreyer's Grand Ice Cream, about their marketing strategy for their brands including Häagen-Dazs, Drumstick, and more. Hosted on Acast. See acast.com/privacy for more information....more16minPlay
September 21, 2023Jay Livingston, Chief Marketing Officer at Shake ShackWharton's Barbara Kahn and Dr. Americus Reed speak with Jay Livingston, Chief Marketing Officer at Shake Shack, about the history of the brand, marketing in the food service industry, the expansion of Shake Shack, and more. Hosted on Acast. See acast.com/privacy for more information....more25minPlay
September 21, 2023Marty Swant, a Senior Reporter at DigidayWharton's Barbara Kahn and Dr. Americus Reed speak with Marty Swant about the future of tech, artificial intelligence, and the cross-section of marketing and technology. Hosted on Acast. See acast.com/privacy for more information....more29minPlay
September 14, 2023Nathalie Gerschtein, President of Consumer Products Division for the North America Zone, L’OrealWharton's Barbara Kahn and Dr. Americus Reed speak with Nathalie Gerschtein, President of Consumer Products Division (CPD) for the North America Zone, L’Oreal, about branding an iconic brand, market strategy, product placement, use of AI, and more. Hosted on Acast. See acast.com/privacy for more information....more25minPlay
September 14, 2023Katie Deighton, Reporter, The Wall Street JournalWharton's Barbara Kahn and Dr. Americus Reed speak with Katie Deighton, a reporter, for the Wall Street Journal about marketing at Ikea, the branding strategies used by the NFL, and more. Hosted on Acast. See acast.com/privacy for more information....more29minPlay
September 07, 2023Peter Adams, Sr. Reporter for Marketing DiveWharton's Barbara Kahn and Dr. Americus Reed speak with Peter Adams, Sr. Reporter with Marketing Dive, about some of the top marketing stories of the week including: New York Fashion Week, Heineken teaming up with the gaming industry, the latest with JC Penny, and more. Hosted on Acast. See acast.com/privacy for more information....more25minPlay
August 03, 2023Tina Mahal, Senior Vice President of Brand Marketing at PepsiCo Foods North AmericaTina Mahal, Senior Vice President of Brand Marketing at PepsiCo Foods North America, joins Barbara Kahn and Dr. Americus Reed to talk about PepsiCo's Taste of Greatness marketing campaign. Hosted on Acast. See acast.com/privacy for more information....more27minPlay
FAQs about Wharton Marketing Matters:How many episodes does Wharton Marketing Matters have?The podcast currently has 293 episodes available.