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What Applebee's is doing differently to get through 2020
Applebee's CMO Joel Yashinsky joins Marketer's Brief to discuss how the brand changed its plans due to the coronavirus pandemic, from pulling media spending early on to finding a way to send some birthday cheer via Twitter.
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By E.J. Schultz & Adrianne Pasquarelli
4.5
2727 ratings
Applebee's CMO Joel Yashinsky joins Marketer's Brief to discuss how the brand changed its plans due to the coronavirus pandemic, from pulling media spending early on to finding a way to send some birthday cheer via Twitter.
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