As Formula One surges in global popularity, what can rugby learn from its playbook?

In this episode of Rugby Unity, your co-hosts David Pembroke and Eddie Jones break down how the world’s most traditional team sport can evolve without losing its soul.

From Antoine Dupont buying into US rugby to Ilona Maher pulling crowds in Canberra, we look at the power of personalities—and what it means for growing the game.

The duo examines what Drive to Survive got right (and where rugby’s version missed the mark), explore how to win over the next generation of fans, and share a radical idea to turn post-match tradition into a digital content goldmine.

F1 cracked America. Can rugby?

One sport. Millions of voices. This is Rugby Unity.

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