Let’s talk about the decision you already know you need to make.

In this episode, I open up about the mental and emotional spiral we get caught in when we avoid action. Whether it’s a pricing change, a team restructure, a marketing shift, or a new direction entirely, avoiding a key decision will always cost more than making the wrong one.

You’ll hear how indecision has shown up in my own journey building DogCo, and why conviction, not certainty, is what actually moves your business forward.

📢 DOGCO MASTERMIND
Enrollment is open through June 6 (or until full).
Join a powerful group of pet care business owners scaling with structure and support and tactics to move you forward.
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📚 Chapters:
00:00 Intro – What Decision Are You Avoiding?
01:15 Feeling Stuck and What That Signals
03:00 The Three Core Limiting Factors
05:00 Decisions Drive Action
07:20 Why Action is So Hard
09:10 The Cost of Indecision
11:00 My Own Decision Paralysis with DogCo
13:00 Three Truths to Anchor You in Action
14:30 Final Reflection and Encouragement

💥 Key Takeaways:
✅ Success is often hidden behind a decision we don’t want to make
✅ Avoiding action introduces more stress than the outcome itself
✅ Most decisions are not permanent
✅ The biggest risk to your business is indecision
✅ Imperfect action gives you feedback, clarity, and growth
✅ You miss 100% of the shots you don’t take

💬 What’s the one decision you’ve been sitting on? Let this be your sign to take action.
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