In this episode, attorney Steve Fretzin shares insights into how business development coaching can transform a lawyer’s practice. From clarifying business goals to mastering networking and marketing, Fretzin explains why partnering with a skilled coach accelerates results and builds sustainable success. Mandy McCormack, an attorney who has worked with Fretzin, discusses her personal experience and the tangible impact coaching has had on her practice.

05:00 – 10:00: Key factors for selecting clients and ensuring a productive coach-player relationship.

10:00 – 15:00: Using authentic storytelling and LinkedIn to build client trust and attract ideal clients.

15:00 – 20:00: Why Fretzin works with individual lawyers rather than law firms, focusing on motivated and committed attorneys.

20:00 – 22:30: Overview of Fretzin’s coaching program, including training, one-on-one coaching, and long-term support.

Steve Fretzin is an attorney and business development coach who specializes in helping lawyers build thriving practices. With a focus on practical strategies, coaching, and long-term skill development, Fretzin partners with attorneys to maximize their business potential while maintaining authenticity and professional integrity.

Mandy McCormack is an attorney who successfully launched her practice with the guidance of Steve Fretzin. She shares her experience with implementing coaching strategies, including networking, client engagement, and personal branding, which have contributed to her practice’s growth and sustainability.