The week the Ravens were 1–5 and about to face Chicago, ET walked into Baltimore’s locker room with a message—not hype, a standard.

Jemal, a lifelong Bears fan, wants to know why ET had to deliver that talk right before they played his team.

That friendly smoke sets the tone as we unpack the exact principles ET shared: why contracts beat feelings, how identity sets standards, standards drive behavior, and behavior produces results—on the field and in your life. We trace the arc from a losing record to a winning mindset, then translate it into practical moves you can use this week: building simple systems that work when your mood doesn’t, protecting momentum, and committing to one non-negotiable that changes the scoreboard at work and at home. By the end, Jemal makes his Bears case, ET makes the case for standards over vibes, and you’ll leave with a clear “12–5” plan—one covenant, seven days, real traction.

If this hits, subscribe and share it with someone who needs a standard, not a speech. Drop “12–5” in the comments with the one rule you’re locking in this week, and we’ll read a few on the next episode.