On today’s podcast episode, we discuss whether advertisers can still create powerful brand narratives in such a fragmented media universe, the best piece of advice for advertisers trying to negotiate a minefield of tariff-related changes, and how AI will impact advertising and marketing over the next 12 months. Join Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Principal Analyst Sarah Marzano. Listen everywhere and watch on YouTube and Spotify.

Charts mentioned in this episode  - AI and the Creator Economy, and Impact of Tariffs on Digital Advertising

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For a transcript of this episode click here: https://www.emarketer.com/content/podcast-what-everyone-talking-about-cannes-2025-behind-numbers

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