#225: Cassie Petrey is the CEO & co-founder of celebrity social media and artist management firm, Crowd Surf (the company behind iconic artists’ social media marketing including Backstreet Boys, Camila Cabello and Britney Spears). She is a Forbes 30 Under 30 and Billboard 30 Under 30 recipient, and a 15-year veteran of the music industry.
At age 17 as a college rep for Warner Music Group, Cassie was among the first in the music industry to recognize the vast marketing potential of nascent mid-2000s platforms Myspace and Facebook. She is an original fan girl whose ‘tween admiration for the Backstreet Boys led her at age 12 to create a newsletter that reached fans worldwide — then years later she helped seal the band’s decades-long superstardom by re-introducing them to next-generation fans. Today, as the CEO and co-founder of leading entertainment marketing firm Crowd Surf, she has led social media marketing campaigns for A-list artists, tech giants Apple and Google, top labels Universal, Disney, Sony and Warner, and legacy artists and catalogs Neil Diamond, Frank Sinatra and Marvin Gaye.
Topics discussed:
- What celebrity and artist management looks like
- Importance of video content (short and long) for creators on social media
- Prediction of upcoming and rising social media platforms
- Why Twitter needed a rebrand and whether it's good that "everyday people" can get verified now
- Recommendation for fellow career-driven, busy women on one thing they should implement in their life
A special thank you to Magic Mind for sponsoring this episode. Magic Mind is the world's first productivity drink that helps me with maintaining laser focus and energy and improving my workflow. It's tasty and full of natural ingredients including matcha green tea, turmeric, and more. Enjoy 20% off your purchase with code "FULFILL" at www.magicmind.co/fulfill
ENJOY 10% OFF THE WHAT FULFILLS YOU? CARD GAME AT www.whatfulfillsyou.com - code "WHATFULFILLSYOU10"
Follow Cassie Petrey on Instagram: https://www.instagram.com/cassiepetrey
Follow the What Fulfills You? Podcast Instagram: https://www.instagram.com/whatfulfillsyou
Follow Emily Elizabeth's Instagram: https://www.instagram.com/emilyeduong/
Read more on the blog: https://emilyelizabeth.blog/
Support this podcast at — https://redcircle.com/what-fulfills-you-podcast/exclusive-content
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy