How do music journalists spot breakthrough artists before they become household names? What does it take to get leftfield artists like Zola Jesus into mainstream publications like Vogue? How can music journalists build trust that transforms both interviews and careers?

This week, Drowned in Sound founder Sean Adams talks with Ilana Kaplan - the music editor at People Magazine and author of "Nora Ephron at the Movies" (Abrams Books, 2024). Following conversations about discovery and algorithms, this episode explores the craft of music journalism: how experienced writers develop taste, build industry relationships, and create the stories that shape how we discover music.

From researching artists at the Barnes & Noble magazine racks to recognising Billie Eilish's potential at a Mercury Lounge show to creating the viral boygenius Brokeback Mountain-inspired cover stories for Alternative Press, Ilana's career journey reveals the human curation that algorithms can't replicate.

The conversation covers discovery methods, editorial strategy, the changing definition of "alternative music," and why building trust with artists creates better journalism than aggressive questioning.

Chapters:

00:00 – Introduction

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About the Host:

Sean Adams is the founder of Drowned in Sound, an independent music publication that has championed underground and independent artists since 2000. Through the DiS podcast, newsletter, and community, Sean explores how to build a fairer, more sustainable music industry while supporting the artists and fans who make it meaningful.

This episode was recorded in November 2023 during Ilana's transition between staff and freelance work, capturing insights about journalism craft and industry navigation during a period of significant media industry change.