Restaurant Rewind

What happens when promos don’t work as expected


Listen Later

Red Lobster has been making headlines for offering an all-you-can-eat deal that worked too well as a traffic driver. Management acknowledged that the spike in food costs ate about $11 million in profits for the third quarter.

The situation is hardly unprecedented in the restaurant business—even for Red Lobster itself. Two decades ago, it similarly saw margins crunched by an all-you-can-eat crab legs deal.

Join us as we look back at some of the memorable instances of restaurant chains over- or underestimating how popular a bargain deal would prove to be. Hit the Play button for a crash course on Riblets gluts and Mighty Wings over-supplies.

...more
View all episodesView all episodes
Download on the App Store

Restaurant RewindBy Restaurant Business Online

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

8 ratings


More shows like Restaurant Rewind

View all
A Deeper Dive by Restaurant Business Magazine

A Deeper Dive

72 Listeners

Menu Talk by Restaurant Business Online

Menu Talk

6 Listeners

Restaurant Daily by Restaurant Business Online

Restaurant Daily

18 Listeners

Winsight by Winsight

Winsight

0 Listeners

At Your Convenience by At Your Convenience

At Your Convenience

6 Listeners