In this episode of “At Your Convenience,” CSP Editor Chuck Ulie talked with Yannis Apostolopoulos, CEO of the Irvine, California-based Specialty Coffee Association, at CSP’s Dispensed Beverages Forum in Lombard, Illinois.
“We want to foster a global coffee community and support activities to make coffee more sustainable, equitable and thriving as an endeavor for the entire value chain,” Apostolopoulos said on the podcast, which was recorded in April.
The CEO also discussed how he’s seen a steady shift toward specialty coffee consumption in the United States—as well as what “specialty coffee” means.
“There is not a clear line what is specialty coffee and what is not specialty coffee,” Apostolopoulos said. “I would say it’s a continuum.”
He also discussed trends in coffee consumption around the world, how the association creates standards—and loyalty.
“Having a good cup of coffee can make a huge difference when it comes down to loyalty, and my ask from the c-store community would be really take good care of your coffee offering. It can make a lot of difference for you,” he said.
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