At Your Convenience

7-Eleven's in-store radio provides another ad format for its retail media ecosystem


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In this episode of “At Your Convenience,” CSP Editor Rachel Gignac talks to Neha Nayyar, senior director of loyalty, personalization and shopper marketing at 7-Eleven, and Mario Mijares, vice president of marketing, loyalty and monetization platforms at the Irving, Texas-based chain.

The conversation about 7-Eleven’s retail media network took place in April at CSP’s Retail Media Network Forum in Dallas. Nayyar and Mijares discuss the convenience-store chain's ad channels, retail media partnerships, personalization and more.

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At Your ConvenienceBy At Your Convenience

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