In this episode of “At Your Convenience,” CSP Editor Rachel Gignac talks with Brian Ferguson, chief marketing officer at EG America, Westborough, Massachusetts. Ferguson talks about EG's loyalty program, SmartRewards, the chain's investment in retail media and artificial intelligence and its foodservice offerings.

In this episode of “At Your Convenience,” CSP Editor Rachel Gignac talks with Brian Ferguson, chief marketing officer at EG America, Westborough, Massachusetts. Ferguson talks about EG's loyalty program, SmartRewards, the chain's investment in retail media and artificial intelligence and its foodservice offerings.

In this episode of “At Your Convenience,”&nbsp;CSP&nbsp;Editor Rachel Gignac talks with Brian Ferguson, chief marketing officer at EG America, Westborough, Massachusetts. Ferguson talks about EG's loyalty program, SmartRewards, the chain's investment in retail media and artificial intelligence and its foodservice offerings.

EG America's Brian Ferguson shares SmartRewards, RMN, foodservice strategies

“At Your Convenience” is the official podcast of CSP Daily News and CSP magazine. It explores the hottest trends and news in convenience retailing. Once a week, listeners will hear CSP’s editors discuss topics ranging from mergers and acquisitions and foodservice trends to store design and tobacco regulations with convenience-store retailers and other experts from around the industry. “At Your Convenience” also releases special issues, like content from our C-Store Women’s event and Convenience Retailing University conference.

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EG America's Brian Ferguson shares SmartRewards, RMN, foodservice strategies

EG America's Brian Ferguson shares SmartRewards, RMN, foodservice strategies

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