In the latest episode of CSP's "At Your Convenience" podcast, Vice President of Content Strategy Abbey Lewis sits down with Marc Walkin, Head of Marketing at Qsic. Walkin makes a compelling case for why convenience stores represent an ideal environment for strategic audio: "What makes c-stores so unique is first, they're highly impulse-driven relative to other channels," Walkin explains. "Any audience that is more impulse-driven is obviously more susceptible to ads that could change behavior."

In the latest episode of CSP's "At Your Convenience" podcast, Vice President of Content Strategy Abbey Lewis sits down with Marc Walkin, Head of Marketing at Qsic. Walkin makes a compelling case for why convenience stores represent an ideal environment for strategic audio: "What makes c-stores so unique is first, they're highly impulse-driven relative to other channels," Walkin explains. "Any audience that is more impulse-driven is obviously more susceptible to ads that could change behavior."

In the latest episode of&nbsp;CSP's "At Your Convenience" podcast, Vice President of Content Strategy Abbey Lewis sits down with Marc Walkin, Head of Marketing at Qsic.&nbsp;Walkin makes a compelling case for why convenience stores represent an ideal environment for strategic audio: "What makes c-stores so unique is first, they're highly impulse-driven relative to other channels," Walkin explains. "Any audience that is more impulse-driven is obviously more susceptible to ads that could change behavior."

Audio intelligence: How in-store sound is becoming retail media's secret weapon

“At Your Convenience” is the official podcast of CSP Daily News and CSP magazine. It explores the hottest trends and news in convenience retailing. Once a week, listeners will hear CSP’s editors discuss topics ranging from mergers and acquisitions and foodservice trends to store design and tobacco regulations with convenience-store retailers and other experts from around the industry. “At Your Convenience” also releases special issues, like content from our C-Store Women’s event and Convenience Retailing University conference.

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Audio intelligence: How in-store sound is becoming retail media's secret weapon

Audio intelligence: How in-store sound is becoming retail media's secret weapon

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