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In this episode, Beth and Lisa take a look at the challenges facing middle-grade publishing, from declining sales to changes in bookstore stocking strategies, that seem to be all anyone can talk about! They share insights on how aspiring authors can adapt to the shifting landscape and stand out in a saturated market.

Key Discussion Points:

• Viral Tweet and Industry Impact: Lisa’s tweet about authors leaving middle grade went viral, sparking widespread conversation and worry among aspiring authors. (00:46)
• Middle-Grade Sales Decline: Middle-grade sales dropped by 1.8 million books in the first half of 2024 compared to 2023, largely due to shifting reading habits and increased screen time among young readers. (03:02)
• Bookstore Stocking Changes: Barnes & Noble's reduction in middle-grade hardcover stocking and Ingram’s cutback on backlist titles have limited book visibility and availability. (09:53)
• Adapting as a Writer: Lisa offers actionable advice, including writing shorter middle-grade books (35,000 words), crafting a hook in the first chapter, and keeping chapters short to cater to modern attention spans. (19:16)
• The Importance of Listening to Industry Trends: Writers should pay attention to feedback from agents and editors to craft pitches that align with what the market demands. (21:15)

Beth and Lisa encourage aspiring middle-grade authors to be strategic in their approach by writing shorter, punchier books that capture attention quickly. Despite the market challenges, they emphasize that there are still opportunities for success if authors remain adaptable and smart in their storytelling.

Mentioned Links:

• Beth’s Substack on middle-grade trends (free)
• Previous episode with agent Anne Rose
• Writers with Wrinkles website

Next Episode:
On September 30th, tune in for a conversation with literary agent Cathie Hedrick-Armstrong of Marsal Lyon Literary Agency.

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