In this episode, we dive into the concept of impact in research—what it is, why it’s crucial, and how you can plan for it even at the PhD stage. We explore how impact goes beyond simple dissemination or public engagement, aiming for real change in society, the economy, culture, policy, health, and beyond. Our conversation covers practical ways to identify beneficiaries and stakeholders, the significance of short-, medium-, and long-term impact planning, and the essential components of reach and significance in assessing impact. We discuss how early planning for impact can enhance both your academic career and industry prospects, guiding you to align your research with meaningful, measurable goals. Finally, we offer tips on preparing project bids with impact in mind and building valuable relationships that can help carry your research into the real world. Don’t miss this episode if you’re ready to take your research impact to the next level!