What is the Difference Between Self Centric and Customer Centric Business Focus?

Self-centric focus will never build a customer-centric business

Is your org structure customer-centered?

Many companies organize their sales, marketing, and service departments by:

[1] products

[2] regions

They do this for efficiency or because such a structure is easier to manage.

Business is about the exchange of value between a company and its customers.

Customers don’t care if managing your company is easy for you.

The only strategy to build a customer-centric business is to design your org structure around customer segments.

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