This week on The Upswing, host Jeff Sherman explores Milwaukee’s creative and influencer community. Photographer and entrepreneur Eric “Bert Lauderdale” Halverson shares how he built his visual style, developed his “Bert Alerts” weather persona, and even inspired a new collaboration with Broken Bat Brewing.

Jeff also welcomes Martin Moore of Koss Headphones to discuss influencer culture, the rise of micro-influencers in Milwaukee, and why authenticity matters more than ever. In “The Future of Almost Everything,” Jeff and Martin look ahead to holiday shopping trends, AI’s growing role in business, and the tech and TV picks getting them through winter.

The Upswing is presented by Horicon Bank.