<p>What does it take to serve mid-size brand clients; how is AI transforming media buying; and why – for the love of god – is measurement still so messed up? Mediastruction CEO and Founding Partner Marilois Snowman has a few thoughts.</p>

What does it take to serve mid-size brand clients; how is AI transforming media buying; and why – for the love of god – is measurement still so messed up? Mediastruction CEO and Founding Partner Marilois Snowman has a few thoughts.

What It Means To Measure 'True ROI'

AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger's award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

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What It Means To Measure 'True ROI'

What It Means To Measure 'True ROI'

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