In Episode 113 of the All Things MSP podcast, Justin Esgar and Eric Anthony dive deep into one of the most underrated growth strategies in managed IT services: client retention. With real-world anecdotes, humor, and practical tactics, they explore what it takes to build unbreakable client relationships, how to upsell without sounding like a salesperson, and why being proactive in your client’s business isn’t optional—it’s essential.
From pricing psychology to compliance-as-a-service to printer vendors becoming your biggest threat, this episode is packed with examples any MSP can act on today. Whether you’re a solo operator or running a growing team, you’ll leave with actionable ways to increase profits, reduce churn, and stay indispensable to your clients.
Highlights:How to use client data and empathy for retention
Secrets to selling more services without cold outreach
Real examples of bundling and upselling without pushback
The compliance and AI opportunities MSPs are missing
Printer companies are stealing your clients—here’s how to stop it


🎧 Listen now and learn how to turn every client into a long-term, high-value relationship.