On any given week, Holly Bartter is flirting, bantering, and setting up dates on a range of different dating sites.

But Holly isn't trying to find a match for herself, instead she runs a service in which she manages other people's dating profiles.

As a dating app ghostwriter, Holly comes up with the words... to help her clients find love.

And it's a job that's given her valuable insights into what people crave in a relationship.