Spending, spending, spending. When the college sports model rewards athletics programs for acquiring more resources (while restricting paying the labor force beyond the cost of attendance), there are no guardrails. $10 million coaches are suddenly all the rage.

Someone who has been thinking a lot about the necessary spending changes college athletics needs to make joins podcast. Dr. Kevin Blue, former Athletics Director at University of California-Davis, a Senior Associate Athletics Director at Stanford University, and now the Chief Sport Officer of Golf Canada. Kevin has written quite a bit about the intersection of higher ed and college athletics, mixing in his financial acumen as well as a doctorate in sport psychology. His commentary is always thought provoking, and included in his writing have been a few case studies that challenge college administrator’s thinking when confronted with difficult personnel situations. Athletic Director U has called Kevin "The Millennial AD".

We discuss his suggestions for reigning in college sports spending and the real challenge that so many institutions are facing today when assessing students fees for their Division I athletics programs.