On today's podcast episode, we discuss the Thanksgiving shopping season—what surprised us most, what it revealed about the fragility of the US consumer, and how much AI moved the needle for shoppers, and retailers. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Senior Analyst Zak Stambor, and Analyst Rachel Wolff.

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For a transcript of this episode click here: https://www.emarketer.com/content/podcast-what-2025-thanksgiving-period-told-us-about-this-year-s-holiday-shopping-season-reimagining-

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