What The Fab Podcast

60: Today I'm peeling back the curtain and taking you behind the scenes on something I spent a half a year working towards in 2022—the launch of my signature program, Six-Figure SEO! We get all into the details of preselling my course to beta students, how the live launch went, and what's next! We're chatting about:

- The concept of preselling a course before it's even created, and why this is such a strategic move

- How I marketed the webinar 

- Dealing with imposter syndrome while getting outside of my comfort zone and doing something completely different for my business (plus my biggest fear about the live webinar and how I circumvented it)

- Lessons learned from my first live launch

- All the moving pieces and platforms I use to make my evergreen funnel run

- What's next for scaling the course

Snap a screenshot of the podcast and tag me @wtfab sharing your thoughts on this episode, so I can reshare it on my Stories too! Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast!

Quick links from the episode: 

Want to learn how to easily use SEO to turn your website into a six-figure passive revenue stream? Sign up for my FREE webinar 3 Steps to Creating Passive Revenue From Your Blog (and how SEO is the Secret to a 6-Figure Recurring Revenue Stream!).

Ellen Yin's podcast interview

Ellen Yin's Paid to Create Challenge

Try Kajabi with a 14-day free trial

Successful Ads Club

Try Flodesk for 30 days free and get 50% off your first year

Want to learn how to easily use SEO to turn your website into a six-figure passive revenue stream? Sign up for my FREE webinar 3 Steps to Creating Passive Revenue From Your Blog (and how SEO is the Secret to a 6-Figure Recurring Revenue Stream!).

59: In today's episode, I'm breaking down my top 10 favorite tools and software I use to make What The Fab run! You know I'm all about efficiency so I'm also digging into automation and time-saving hacks that these tools help me with. Here's a list of tools and links, but be sure to listen to the episode for the scoop on how I use them to work smarter, not harder!

1. Hey

2. Slack

3. Asana

4. Zapier

5. Dropbox

6. Google Workspace

7. Canva

8. Adobe Lightroom / Photoshop (Try one of my What The Fab Lightroom Presets for free!)

9. Flodesk - Get a one-month free trial + 50% off your first year here

10. Quickbooks Self-Employed

Snap a screenshot of the podcast and tag me @wtfab sharing your thoughts on this episode, so I can reshare it on my Stories too! Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast!

Want to learn how to easily use SEO to turn your website into a six-figure passive revenue stream? Sign up for my FREE webinar 3 Steps to Creating Passive Revenue From Your Blog (and how SEO is the Secret to a 6-Figure Recurring Revenue Stream!).

58: In today's episode, I'm sharing an inside scoop into the how, technical aspects, and why of my recent website redesign. Plus, celebrating a big milestone: surpassing 200,000 monthly pageviews on my site! We're chatting about: 

- Why I decided to move my website over to a framework called Trellis, created by Mediavine

- Results from the redesign, including passing Google's Core Web Vitals, pagespeed, and the million dollar question: did it increase my RPMs on Mediavine, making me more money like I'd hoped? 

- How you can use SEO to drive hundreds of thousands of targeted people to your website every single month

Links mentioned in today's episode:

Try one of my What The Fab Lightroom Presets for free!

Check out Chloe Digital

57: You're invited to my Foundations Email Challenge! To help you kick 2023 off right and make this your most successful year yet, I’m sending out seven emails over the course of a week, each one focused on a different theme with helpful tips and actionable steps. I know it’s going to be really impactful, and I’d love to have you join!

In this episode, we're covering a preview of the seven different challenges that will be dropped in your inbox, with a deep dive into my Visioning + Goal Setting Workbook that you'll receive on day one. It's an incredibly powerful tool that I’ve used over the last five years to set myself up to do things like leave Google, run my blog full-time, buy a house, and more!

The email challenge officially kicks off on January 29th (because if you’re anything like me, you might have had a slower start to the year than coming out guns blazing on Jan 1st), but you can join any time and you’ll start at the beginning. Even if you’re just coming across this challenge after our official start date, you can still join and you’ll automatically start the series from day 1!

Set your 2023 up for success and sign up for the email challenge here, or head to whatthefab.com/success.

Want to learn how to easily use SEO to turn your website into a six-figure passive revenue stream? Sign up for my FREE webinar 3 Steps to Creating Passive Revenue From Your Blog (and how SEO is the Secret to a 6-Figure Recurring Revenue Stream!).

#56: I'm back with my annual income report, this time sharing all the numbers of my business' finances from 2022. This past year, many influencers saw a sharp decline in sponsored brand campaigns. And while my business did bring in less revenue than in 2021, I'm ok with it! 2022 was a year of building for me, and even though my brand campaign revenue decreased by $113k (!!) I was able to grow other revenue streams and build one entirely new one in 2022 to help restore some balance to my business' finances.

Curious how a content creator can make multiple six figures? Listen in, as I get into: 

- An in-depth breakdown of my business' profit, different revenue streams, and expenses

- Reflections and lessons learned from last year

- Revenue goals for 2023, which streams I'm planning on scaling, and how

Snap a screenshot of the podcast and tag me @wtfab sharing your thoughts on this episode, so I can reshare it on my Stories too! Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast!

#55: Happy New Year! The What The Fab Podcast is back and we're kicking off Jan with an invite to a very special virtual event I'm hosting with my business besties—Let's Get Intentional: Money, Mindset, & Marketing. This virtual workshop is going to be jam-packed with sessions that will help you set the foundations to make 2023 your most successful year yet. And even if you're catching this episode after the live event, you can still grab the replay and watch it on your own time! 

In this episode, you'll hear from all my amazing friends (who have all helped me uplevel different parts of my life and biz) and get some insights into each of the sessions they'll be leading.

After this interactive workshop, you'll leave with: 

- A personal 2023 Mantra that your unconscious mind will LOVE to soak in daily

- A Visioning Workbook with your goals clearly identified + a plan to accomplish them!

- Clarity on your offerings, pricing & value

- An understanding of your business' revenue numbers for continuous growth

- A social media plan uniquely crafted for you

We're keeping the price point super affordable at $23 (for 2023!) and you can sign up here!

Quick Links: 

Let's Get Intentional: Money, Mindset, & Marketing (The live workshop has already passed but you can still watch the replay and do this workshop on your own time!)

#54: In this episode, we're chatting about building success in your personal growth journey with Olena Mytruk. 

After several wake up calls from the Universe, Olena opened her heart and mind to not having to live in a box. She realized she could live an exceptional life led by purpose, meaning, and impact, and help others do the same. And so, the Breverie app was born. It’s every woman’s guide for a transformational journey into self-discovery and growth. By combining the vision of goal setting and personal development, she believes that all women are able to own their power and create an everlasting impact. In this episode, we get into:

- The aha moment that led Olena to change her life and create Breverie

- Discovering the essential components to succeeding in your own personal growth journey

- The importance of time in your personal and professional life

- Her advice for anyone who feels that they are not following the right path and have more to discover about themselves

Snap a screenshot of the podcast and tag me @wtfab and Olena @omytruk sharing your thoughts on this episode so that we can reshare it on our Stories too! Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast!

Connect with Olena:

thebreverie.com

@omytruk

Quick links:

$90 off your first four Sunbasket deliveries

50% off Flodesk for life

Want to learn how to easily use SEO to turn your website into a six-figure passive revenue stream? Sign up for my FREE webinar 3 Steps to Creating Passive Revenue From Your Blog (and how SEO is the Secret to a 6-Figure Recurring Revenue Stream!).

#53: In this episode, I share the importance of deleting your Instagram app every once in a while, ultimately to gain more clarity in your personal and professional life! Trust me, the results will be enlightening. I’ve done this a couple of times now for a few days at a time and it felt so freeing. I found that I was way more productive—I didn’t have the app’s notifications distracting me and pulling me away from my work, and I wasn't wasting time comparing myself to others online. This is your sign to try deleting IG from your phone, even if it's just for a day or two as an experiment. Here are some of the things that I get into: 

- Balancing what brings me joy and what brings me revenue for my business—and why Instagram is just not it.

- How I wasn’t comparing myself and my business to others—I was just blogging away, creating quality content for my site (that I know is going to rank on Google and bring my revenue because of my SEO strategies), and was focused on myself and my biz, which felt so much healthier.

- An audio clip from Six-Figure SEO student Sarah where she talks about how she was so depressed by her reach on Instagram that it was actually affecting her mental health and making it hard for her to enjoy an epic Mediterranean cruise travel partnership she was on—and how she decided to focus less on IG and more on her website for her mental health.

- How Instagram users who engage in digital status seeking (looking for popularity online) and social comparison have been linked to increases in depressive symptoms, social anxiety, and body image concerns, as well as decreases in self-esteem.

With this all being said, listen to the episode, give it a try, and let me know how it goes. I promise it’ll be refreshing af!

Snap a screenshot of the podcast and tag me @wtfab sharing your thoughts on this episode, so I can reshare it on my Stories too! Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast!

Links mentioned in today's episode:

Join my FREE SEO Webinar

http://whatthefab.com/nuuly

Want to learn how to easily use SEO to turn your website into a six-figure passive revenue stream? Sign up for my FREE webinar 3 Steps to Creating Passive Revenue From Your Blog (and how SEO is the Secret to a 6-Figure Recurring Revenue Stream!).

#52: In this episode, I share the top 10 things I'm doing, and that other influencers, content creators, and small biz owners can consider doing to prepare for a recession. This episode is not meant to be fear-based but instead is meant to share ideas on how we can all prepare for what is likely our first recession as Millennial entrepreneurs, so that we can survive and then thrive afterward. If you're a business owner or a content creator who earns their money through affiliate links, sponsorships, etc. and you're worried about how a recession might affect your income, then this is the episode for you! I get into:

- The importance of diversifying your revenue streams and my current strategies for this + projects I'm currently working on with an eye for the longterm

- How I'm optimizing my money and re-evaluating personal budgets and business expenses

- Staying invested and potentially setting aside money to invest in ETF's 

- Remaining grounded and reminding yourself that everything is cyclical, and how we can find opportunity in a season like this

- Making sure your business' financials are working for you (maxing out your Roth IRA, filing taxes as an S-Corp if you're making over ~$80k, etc.)

Snap a screenshot of the podcast and tag me @wtfab sharing your thoughts on this episode, so I can reshare it on my Stories too! Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast!

Links mentioned in today's episode:

Try one of my What The Fab Lightroom Presets for free!

Episode 51: Talking Burnout With Ginger Jones: What Actually Causes It, How to Deal With It, and Trusting the Process

Episode 49: 10 Things I’ve Learned From 10 Years of Blogging

#51: We're chatting all about burnout with Ginger Jones, a speech-language pathologist and the Founder and CEO of Jones Therapy Services, a pediatric therapy clinic with 10 locations in Tennessee, that she sold in January of 2022.

After running her business for 12 years and employing hundreds of people, Ginger has some unique observations and perspectives on burnout. She shares some key learnings and realizations (like the fact that her employees who were the most "burned out" were not the ones who were the most productive), what works for her, and tangible tips for dealing with burnout. In this episode, we get into: 

- Guilt and shame around admitting burnout, especially if you're in a highly coveted position or run your own business

- How burnout is actually a mismanagement of your resources

- Concrete things you can do to help manage burnout

- Thinking about self-care through a different lens like discipline and organization (not just massages and face masks)

- How to create your own "user manual" to make business and life decisions easier, plus identifying what you're tolerating in your life and what you want to change 

- The ups and downs of selling her business, and trusting the process

Snap a screenshot of the podcast and tag me @wtfab and Ginger @gingerjones sharing your thoughts on this episode, so we can reshare it on our Stories too! Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast!

Connect with Ginger: 

gingerjones.com

@gingerjones

Quick links: 

$10 off Nuuly

$90 off your first four Sunbasket deliveries