What The Fab Podcast

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#50: I'm continuing with my quarterly income reports and sharing all my business' financial numbers for Q2, 2022! These income report episodes are done in an effort to increase financial transparency in the creator industry, and to spark $$$ conversations among women. Because, as Gloria Steinem said in a quote that I absolutely LOVE, "One of the ways that women are kept poor is to tell them that money and power are unfeminine." Let's break that conditioning and grow our wealth. In this episode, we get into: 

- Total revenue my business brought in during the months of April - June, plus analysis and breakdown of my different revenue streams

- Expenses and profitability, because context and transparency are key!

- How I was able to keep my revenue stable (even though I made less than HALF in brand campaigns as I did in Q2 2021)

- My thoughts on how a potential recession could impact content creators

Snap a screenshot of the podcast and tag me @wtfab sharing your thoughts on this episode, so I can reshare it on my Stories too! Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast!

whatthefab.com/webinar

Q1 2022 Income Report Episode

2021 Income Report Episode

50% off Flodesk for life

Want to learn how to easily use SEO to turn your website into a six-figure passive revenue stream? Sign up for my FREE webinar 3 Steps to Creating Passive Revenue From Your Blog (and how SEO is the Secret to a 6-Figure Recurring Revenue Stream!).

#49: In this episode, I’m sharing my top 10 lessons learned after a decade of blogging. I can’t believe it’s already been 10 years since I started What The Fab. Things have changed so much since then, both within the influencer industry ("influencer" wasn't even a term when I first started blogging!) and with my own personal brand, business, and revenue streams. I’m extremely grateful for all the lessons I’ve learned and grown from, which is why I want to share them all with you. I get into:

- Why you should invest in yourself

- How to value your time (and an actual equation you can use to help you make decisions around outsourcing)

- The importance of surrounding yourself with empowering women

- Why you should be diversifying your revenue streams 

Snap a screenshot of the podcast and tag me @wtfab sharing your thoughts on this episode, so I can reshare it on my Stories too! Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast!

Want to learn how to easily use SEO to turn your website into a six-figure passive revenue stream? Sign up for my FREE webinar 3 Steps to Creating Passive Revenue From Your Blog (and how SEO is the Secret to a 6-Figure Recurring Revenue Stream!).

#48: Join me for a conversation with Jamila Ali, Creator Growth Manager at Chloe Digital (and my consultant!). Chloe Digital provides digital strategy and consulting for content creators, and I’ve been a member for the past few years. Jamila and the whole CD crew are such experts when it comes to creating effective content, understanding digital behaviors, and growing/scaling your online business. We get into:

- The 3 biggest mistakes influencers are making with their businesses and strategy

- How a smaller creator can be making as much money as someone with half a million followers

- How to prioritize your time and what you should be focusing on

- Advice on how to share content while also talking about important issues

- Instagram predictions and how we can be strategic to algorithm-proof our business

Snap a screenshot of the podcast and tag me @wtfab, @jemmabouttown, and @chloedigital sharing your fav part of the episode. We can't wait to hear what you think!

Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast.

Jamila Ali Links:

@jemmabouttown (Jamila Ali)

@chloedigital

Sign up for Grow Mode with chloedigital.com here!

#47: Join me for a conversation with AAPI content creators and influencer marketing platform Quotient. We get into:

- How brands can better diversify their brand campaigns and how we'd like to see them working with Asian-American content creators

- What internal and external obstacles we face when creating content

- How we maintain our voice and stay authentic to ourselves when posting content

- How representation plays a factor in our content

- Sharing other Asian content creators that are inspiring us and killing it

Snap a screenshot of the podcast and tag me @wtfab and @quotientinfluencers sharing your fav part of the episode. We can't wait to hear what you think!

Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast.

Links to all the Creators in this Episode:

@vannie.beauty

@beyondsweetandsavory

@anniemescall

@quotientinfluencers

#46: Join me for a conversation with Jane Finette, author of Unlocked and founder of The Coaching Fellowship. We get into:

- The importance of having a network and how to grow yours (without going to networking events—who actually likes those??)

- Obstacles faced in the workplace and how to be an ally to empower women

- Key, actionable steps that we can practice to unlock the potential of women around us

- How women have been conditioned since the dawn of capitalism that men take care of the money, and how speaking openly about finances empowers ourselves and other women

- The Coaching Fellowship and how it helps women advance to become social change leaders

Snap a screenshot of the podcast and tag me @wtfab and @janefinette sharing your fav part of the episode. We can't wait to hear what you think!

Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast.

Jane Finette Links:

janefinette.com

@janefinette

Buy Unlocked: How Empowered Women Empower Women

The Coaching Fellowship

#45: I’m diving deep into Ryan Holiday’s book Stillness Is the Key and bringing you another cliff notes style episode so you can get all the best insights and tips from his book and create more stillness in your life. In this episode, I get into:

- How stillness gives us the ability to think clearly, discover what's truly important, and find happiness

- Why world religions and philosophers across generations agree that stillness is the key to a happy, fulfilled life

- Actions you can take to achieve more stillness in your mind, body, and spirit

- How to tune in deeper to our self-awareness

- The value of starting new hobbies and separating leisure from work

Snap a screenshot of the podcast and tag me @wtfab sharing your thoughts on this episode, so I can reshare it on my Stories too! Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast!

Buy Stillness Is the Key here

Want to learn how to easily use SEO to turn your website into a six-figure passive revenue stream? Sign up for my FREE webinar 3 Steps to Creating Passive Revenue From Your Blog (and how SEO is the Secret to a 6-Figure Recurring Revenue Stream!).

#44: In this episode, we’re talking about burnout. I was shocked when 100% of people who responded to my Story poll said they were also feeling burnt out. It seems like we’re all kind of feeling this way and while I'm not an expert, I'm chatting about my reflections and what helped me break up the monotony and get out of a funk I was recently in. I get into:

- How I'm injecting more play/joy into my life

- The importance of breaking up your routine and get out of doing the same thing every day

- Thinking about what to delegate to give you time back

- Doing a digital detox and starting new hobbies to bring you joy

Snap a screenshot of the podcast and tag me @wtfab sharing your thoughts on this episode, so I can reshare it on my Stories too! Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast!

Want to learn how to easily use SEO to turn your website into a six-figure passive revenue stream? Sign up for my FREE webinar 3 Steps to Creating Passive Revenue From Your Blog (and how SEO is the Secret to a 6-Figure Recurring Revenue Stream!).

#43: This episode is a little more niche to all my bloggers and content creators out there, and I'm answering a question I've seen popping up in my DMs quite a bit lately: wtf are we supposed to include in our media kits?? I'm sharing all my best practices that have landed me sponsored campaigns—as large as $40k. I get into:

- An in-depth overview of exactly what's in my media kit

- The two things most influencers don't include in their media kits that will help you stand out

- Why I recommend you DON'T include your rates in your media kit (hint: it's Negotiation 101)

- How I switched things up from the traditional PDF to a more dynamic page on my website

Snap a screenshot of the podcast and tag me @wtfab sharing your thoughts on this episode, so I can reshare it on my Stories too! Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast!

Want to learn how to easily use SEO to turn your website into a six-figure passive revenue stream? Sign up for my FREE webinar 3 Steps to Creating Passive Revenue From Your Blog (and how SEO is the Secret to a 6-Figure Recurring Revenue Stream!).

#42: I’m back with another income report, focusing on Q1 of this year. In this episode, I share how much my business brought in during the months of January - March, as well as new business expenses and lessons learned. I get into:

- A full breakdown of my total Q1 revenue, expenses, and net profit

- How I'm diversifying my income and the revenue stream that I was excited to see tripled compared to last year

- Why I think this Q1 was a bit slower than typical first quarters

- Why you might expect a lower revenue and profit number when you’re growing new revenue streams in your business, and how it's not reasonable to expect constant year-over-year growth

Snap a screenshot of the podcast and tag me @wtfab sharing your thoughts on this episode, so I can reshare it on my Stories too! Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast!

#41: Join me for a conversation with Ellen Yin, founder of Cubicle to CEO. Ellen has an incredible company and runs her business like a well-oiled machine, all at the ripe young age of 27. I've learned so much from her and she's inspired me to make tangible changes within my business that have helped me *secure the bag*. If you’re looking to take your business to the next level and make more money, you’re going to love this convo! We get into:

- What makes Ellen’s approach to social media marketing different

- The importance of financial transparency, especially among women of color in business

- How selling to a smaller audience can actually be an advantage for entrepreneurs 

- Why a business might choose a season of lower profit to actually grow

- Moving targets/definitions of "success," imposter syndrome, and how it can weigh on you even more as your business grows

- How Ellen's Paid to Create Challenge helped me pre-sell my SEO course

Snap a screenshot of the podcast and tag me @wtfab and @missellenyin sharing your fav part of the episode. We can't wait to hear what you think!

Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast.

Cubicle to Ceo Links:

Cubicle to CEO

@missellenyin

Sign up for the next Paid to Create Challenge here!