Decoding Business Friction: Aligning Growth with Evolving Vision

In this episode of the Purpose and Profit Podcast, Jess Sato delves deeper into the concept of the friction of success in business. Drawing from personal anecdotes and professional observations, Jess explores how misalignment in conviction, clarity, demand, and impact can signal the need for strategic evolution. 

She emphasizes viewing friction as feedback rather than failure and offers practical questions and tools, such as the Conviction-Driven Growth Scorecard™, to help business leaders diagnose and address these areas. This episode encourages listeners to thoughtfully recalibrate their businesses to align with their evolved visions and missions, ensuring continued growth and fulfillment without unnecessary overhaul.

00:00 Welcome Back to the Purpose and Profit Podcast
00:42 The Friction of Success: A Personal Story
03:00 Understanding Business Friction as Feedback
05:28 Four Key Areas of Business Friction
06:34 Conviction: The Foundation of Your Business
10:22 Clarity: Turning Conviction into Strategic Direction
13:33 Demand: Resonating with Your Ideal Audience
17:56 Impact: The Ripple Effect of Your Work
21:19 Strategic Rebuilding and Final Thoughts

Resources Mentioned

Grab the Conviction-Driven Growth Scorecard™

Episode 76 - How the Friction of Success Creeps In

Episode 75 - How to Sell in a Slower Market

Connect with Jess:

www.jessicasato.com for all the free resources!

Instagram: www.instagram.com/jessicasatocoach

Linkedin: www.linkedin.com/in/jess-sato

If you need additional support and want to talk about the potential for speaking on stages or how to incorporate your thought leadership into you business, let's talk. Simply schedule a free session by clicking here.