Is Labour as safe as it seems? Why do some of our votes matter ‘more’ than others? And what do polls tell us about who we really are? We take a deep dive into it all from the man behind the concept of the ‘red wall' - including why Mondeo Man and Worcester Woman aren't all they're cracked up to be.

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Guest: Pollster James Kanagasooriam, chief research officer, Focaldata.

Host: Manveen Rana.

Producer: Olivia Case.

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Find out more about our bonus series for Times subscribers: 'Inside the newsroom'

Further listening:

Sir Keir Starmer, the man who could be Prime Minister.

Nigel Farage is standing. Are the Tories in deep trouble?

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