If you’re a solopreneur coach or creative in a pivot, a custom website is probably not your next best move. In this tell-it-straight episode, we talk about visibility > vanity, why community beats cosmetic upgrades, and the exact order of operations to build a brand people feel (not just follow).

I share the hard-won lessons (hi, $35k ad experiment with basically zero ROI) and map the simple path: pick one platform, show up consistently, build your email list, and get crystal clear on your audience identifiers before you touch a multi-page site. We also dig into how to make your emails worth opening, what “adjacent value” looks like, and why knowing yourself is the magnetic core of a brand that converts.

You’ll learn:

• When you do (and don’t) need a website—especially during a pivot
• The better starter stack: platform presence + list building + clear POV
• What to send your list besides “20% off” (hello, useful and personal)
• “Audience identifiers” that act like a dog whistle for your people
• Why self-knowledge is the cheat code for visuals, copy, and offers

Thanks for tuning into this episode of Kelli Was Here. If you made it this far, bless your brave little ears.

For those who are ready to stop orbiting their brilliance, Book an Uncensored Session – where your nervous system meets brand strategy.
I help you see what you’re not saying, feel safe enough to actually say it, and turn that truth into a brand that goes from best-kept secret to impossible to ignore.

If this episode felt like a peek into your own brain, come hang with me on Instagram. That’s where I share behind-the-scenes chaos, brand rants, design tips, and questionable thoughts I probably should’ve kept in my Notes app.

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Because sensible is not your style—and it's never too late to become yourself.