Join Jack Chambers-Ward as he sits down with the award-winning brand consultant and designer Jacob Cass.

Jacob recounts the harrowing experience of losing 95% of his site traffic and the strategies he employed for recovery.

Jacob and Jack discuss practical brand-building exercises, the relevance of maintaining consistency across different platforms, and the indispensable tools and techniques to thrive in the ever-evolving world of SEO and digital marketing in 2025.

Whether you're a solopreneur or a seasoned business owner, this episode is packed with invaluable insights and actionable advice that can help you manoeuvre through the complexities of digital branding and SEO.

Follow Jacob

• JUST Creative: https://justcreative.com/
• LinkedIn: https://www.linkedin.com/in/jacobcass/
• JUST Branding podcast: https://www.youtube.com/c/JUSTCreative
• Brand Builders Alliance: https://joinbba.com/
• Brand Builders Summit: https://brandbuilderssummit.com/

Recommendations

• https://www.aiprm.com/en-gb/
• Poetry for Neandethals: https://www.explodingkittens.com/products/poetry-for-neanderthals

00:00 The Rollercoaster of SEO and Personal Branding

01:12 Introduction

03:24 Jacob Cass's Journey and Career Highlights

06:33 The Impact of SEO Changes on Just Creative

12:11 Adapting to SEO Challenges and Shifting Strategies

24:03 The Importance of Personal Branding in 2025

30:59 Building a Resilient Brand

34:17 Client's SEO Struggles and Simple Solutions

36:19 The Power of Word of Mouth in Business

38:06 Consistency in Branding Across Platforms

39:26 Balancing Multiple Roles and Audiences

44:11 The Caveman Test and Simplifying Your Brand Message

52:12 Experimentation and Creativity in Branding

54:38 Final Thoughts and Recommendations